Thank you for participating in this market research survey about hair clips. Your responses are important to us. Please answer the following questions based on your actual experiences and preferences. The survey will take approximately 5-10 minutes to complete.
Section 1: Basic Information 1. What is your age group Under 18 18-24 25-30 31 and above
2. What is your gender Female Male Prefer not to say
3. What is your average monthly disposable income/allowance Under ¥1,000 ¥1,001 - ¥2,000 ¥2,001 - ¥3,500 ¥3,501 - ¥5,000 Above ¥5,000
Section 2: Purchase Habits & Preferences 4. Have you bought hair clips in the past 6 months Yes No
5. How often do you buy hair clips Once a month or more Once every 2-3 months Once every 4-6 months Less than once every 6 months
6. How much do you usually spend on a single hair clip Under ¥10 ¥11 - ¥20 ¥21 - ¥35 ¥36 - ¥50 Above ¥50
7. Where do you usually buy hair clips Offline accessory/stationery stores Online shopping platforms (Taobao, Pinduoduo, etc.) Live-stream shopping Social media shops (Xiaohongshu, TikTok) Others
8. What style of hair clips do you prefer most Minimalist/Solid color Cute/Decorated (pearls, flowers, cartoon patterns) Retro/Vintage Functional (large clips for thick hair, claw clips) Luxury/High-end design Other styles
9. What is the most important factor when you choose a hair clip Price Style/Design Quality/Durability Brand reputation Others
10. How many hair clips do you usually buy at one time 1 piece 2-3 pieces 4-5 pieces More than 5 pieces
Section 3: Competitor & Advertising Awareness 11. Which hair clip brands or shops have you bought from or heard of before
12. What do you think of the prices of the hair clips you usually buy Too expensive A bit expensive Just right Very cheap
13. Where do you usually see hair clip advertisements or promotions Short-video platforms (TikTok, Douyin, Kuaishou) Social media (Xiaohongshu, Instagram, Pinterest) In-store posters/displays Influencer/KOL recommendations Friends’ recommendations Live-stream shows Others
14. Which advertising way will make you most willing to buy hair clips Real-life wearing videos/photos Discount/limited-time offers Influencer recommendations Trendy/seasonal design displays Cute packaging/unboxing content Others
15. What suggestions do you have for hair clip products or marketing