InterContinental Insider Experience Survey

Please read before completing the survey


2026 marks an important moment for InterContinental. As we continue to strengthen how the brand shows up in Greater China, we want to better understand how our hotels are bringing InterContinental insider knowledge to life through distinctive local experiences.


InterContinental Concierge plays a critical role in this. Their destination expertise, local connections and trusted recommendations help guests discover a deeper and more fascinating side of each destination.

This survey is designed to collect two types of input from hotels: current Insider Experiences, and potential exceptional experience resources that InterContinental Concierge would confidently recommend to high-value guests.


This is a resource and insight mapping exercise. It is not an execution commitment or partnership confirmation.

The survey should be led by InterContinental Concierge, with input from Marketing Communications, F&B, Commercial, Sales or other relevant teams where needed.

Thank you for helping us capture and strengthen the unique insider knowledge across InterContinental hotels in Greater China.


Survey Structure

Section 1: Basic Information

Hotel contact details


Section 2: Current Hotel Insider Experiences

Experiences that are already offered by the hotel or have recently taken place.


Section 3: Potential Exceptional Experience Resources

Local cultural resources, partnerships, connections or ideas with strong uniqueness and exceptional potential.

Section 1: Basic Information
1. Full hotel name in English
2. Hotel holidex code
3. City
4. Your name
5. Your title
6. Your email address
7. InterContinental Concierge is a key carrier of the brand's insider knowledge and destination expertise. 
Through this survey, we hope to reconnect and strengthen the InterContinental Concierge network across Greater China, while continuing to capture destination insights, local connections and exceptional experience ideas from our hotels.
The GC Brand Team has created a dedicated WeCom group for InterContinental Concierge teams. Please scan the QR code below and have the Head Concierge or a designated InterContinental Concierge representative join the group for future brand updates, best-practice sharing and experience co-creation.
8. Current hotel status

Section 2: Current Hotel Insider Experiences (Up to 5 experiences may be submitted)

Please share experiences that are currently offered by the hotel or have recently taken place. (Please note: regular room packages, standard afternoon tea promotions or buffet promotions do not fall under this category.)

Number of experiences to fill out
The experience 1
1. What type of experience is this?
2. Please briefly describe the experience
2a. Experience name
 Example: Xi'an Beilin Museum Private Tour and Rubbing Experience
2b. Target audience
2c. Please describe in 1-2 sentences what guests will do, see or participate in.
Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.
2d. What role does the hotel/InterContinental Concierge team play in this experience?
3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible. 
Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.
4. What is the purpose of this experience?
5. Is this experience charged?
6. If this is a paid experience, through which channels can guests book it?
7. How is this experience offered?
8. How is this experience currently communicated to guests?
9. Please upload any relevant materials
Examples: posters, images, social posts, links, videos or other materials that help explain the experience.
选择文件
The experience 2
1. What type of experience is this?
2. Please briefly describe the experience
2a. Experience name
Example: Xi'an Beilin Museum Private Tour and Rubbing Experience
2b. Target audience
2c. Please describe in 1-2 sentences what guests will do, see or participate in.
Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.
2d. What role does the hotel/InterContinental Concierge team play in this experience?
3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible.
Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.
4. What is the purpose of this experience?
5. Is this experience charged?
6. If this is a paid experience, through which channels can guests book it?
7. How is this experience offered?
8. How is this experience currently communicated to guests?
9. Please upload any relevant materials
Examples: posters, images, social posts, links, videos or other materials that help explain the experience.
选择文件
The experience 3
1. What type of experience is this?
2. Please briefly describe the experience
2a. Experience name
Example: Xi'an Beilin Museum Private Tour and Rubbing Experience
2b. Target audience
2c. Please describe in 1-2 sentences what guests will do, see or participate in.
Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.
2d. What role does the hotel/InterContinental Concierge team play in this experience?
3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible.
Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.
4. What is the purpose of this experience?
5. Is this experience charged?
6. If this is a paid experience, through which channels can guests book it?
7. How is this experience offered?
8. How is this experience currently communicated to guests?
9. Please upload any relevant materials
Examples: posters, images, social posts, links, videos or other materials that help explain the experience.
选择文件
The experience 4
1. What type of experience is this?
2. Please briefly describe the experience
2a. Experience name
Example: Xi'an Beilin Museum Private Tour and Rubbing Experience
2b. Target audience
2c. Please describe in 1-2 sentences what guests will do, see or participate in.
Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.
2d. What role does the hotel/InterContinental Concierge team play in this experience?
3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible. 
Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.
4. What is the purpose of this experience?
5. Is this experience charged?
6. If this is a paid experience, through which channels can guests book it?
7. How is this experience offered?
8. How is this experience currently communicated to guests?
9. Please upload any relevant materials
Examples: posters, images, social posts, links, videos or other materials that help explain the experience.
选择文件
The experience 5
1. What type of experience is this?
2. Please briefly describe the experience
2a. Experience name
Example: Xi'an Beilin Museum Private Tour and Rubbing Experience
2b. Target audience
2c. Please describe in 1-2 sentences what guests will do, see or participate in.
Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.
2d. What role does the hotel/InterContinental Concierge team play in this experience?
3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible.
Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.
4. What is the purpose of this experience?
5. Is this experience charged?
6. If this is a paid experience, through which channels can guests book it?
7. How is this experience offered?
8. How is this experience currently communicated to guests?
9. Please upload any relevant materials
Examples: posters, images, social posts, links, videos or other materials that help explain the experience.
选择文件
Section 3: Potential Exceptional Experience Resources
1. If a VIP guest is looking for a truly distinctive cultural experience in your city, what types of resources would you recommend?
2. For the categories selected above, please share the specific places or resources you would most recommend 
Example: Premium Performance - National Centre for the Performing Arts. (Please attach relevant links below if needed)
Upload reference images or other materials for the recommended locations here.
选择文件
3. For the resources you recommended, what type of exceptional experience could the hotel potentially unlock for VIP guests?
4. Why would this experience be considered exceptional?
5. What is the hotel's relationship with the recommended resource?
6. Thinking about the exceptional experience recommended above, what is the one moment you would want guests to remember most? Please describe that moment.
Example 1: Not just watching the performance, but having the cast come down after the show to share a drink with front-row guests. 
Example 2: Not just visiting the museum, but hearing the museum director tell the story behind a specific artwork after regular opening hours.
7. If this experience were to be developed into a new hotel Insider Experience, what would be the expected execution requirements?
7a. Potential frequency
7b. Would additional cost be involved?
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