Smartphone Brand & User Survey
1. What brand is your current phone?(select up to1)
A. Apple
B. Samsung
C. Huawei
D. Xiaomi
E. OPPO
F. vivo
G. OnePlus
H. Other
2. How often do you change your phone?
A. Less than 1 year
B. 1–2 years
C. 2–3 years
D. More than 3 years
3. What is the most important factor when buying a phone?
A. Price
B. Performance
C. Camera
D. Battery life
E. Brand
F. Screen quality
4. What price range can you accept?单选
A. Below ¥2000
B. ¥2000–¥4000
C. ¥4000–¥6000
D. Above ¥6000
5. What is the main reason you chose your current phone brand?单选
A. Brand reputation
B.Operating system (iOS/Android/HarmonyOS)
C.Camera quality
D.Value for money
6. How likely are you to recommend your current phone brand to others?
A.Definitely would
B.Probably would
C.Not sure
D.Probably would not
E.Definitely would not
7. What would make you finally leave your current phone brand?
A.A major quality issue on my current device
B.A competitor offering a much better feature I care about
C.My brand falling behind in software updates
D.A significant price increase on my next upgrade
E.Nothing — I plan to stick with this brand no matter what
8. How do you usually buy your phone?
A. Online
B. Physical store
C. Carrier contract
D. Other
9. Which information source do you rely on most before buying a phone?
A. Online reviews
B. Friends' recommendations
C. Advertisements
D. Store staff
E. Social media
10. Which brand do you think has the best camera?
A. Apple
B. Samsung
C. Huawei
D. Xiaomi
E. OPPO
F. vivo
G. Google
H. Other
11. What role does your phone brand play in your daily life?
A.It defines my style and personality — I care deeply about the brand I use
B.It’s a trusted tool I rely on, but I don’t feel emotionally attached
C.It’s purely functional — as long as it works, the brand doesn’t matter
D.It connects me to my social circle — I use what my friends or family use
E. I’ve never thought about it this way
12. What is your opinion on foldable phones?
A. Very interested, willing to buy
B. Interested but too expensive
C. Not interested
D. Don't know
13. What is the biggest problem you have with your current phone?
A. Poor battery life
B. System lags
C. Insufficient storage
D. Overheating
E. Poor camera
F. Poor signal
14. What is your main reason for changing phones?
A. Old phone broken
B. Want new features
C. Old phone too slow
D. Contract ends
E. Outdated design
15. How important is phone design to you?
A. Very important
B. Somewhat important
C. Neutral
D. Not important
16. Which phone brands have you used before?
A. Apple
B.Samsung
C.Huawei
D.Xiaomi
E.OPPO
F.vivo
G. OnePlus
H.Other
17. Which features are most important when choosing a phone? (Select up to 3)
A. Long battery life
B.High-performance processor
C.High refresh rate screen
D.Good camera system
E.Fast charging
F.Large storage
G.Water/dust resistance
H. Lightweight design
18. How do you learn about phone information?
A.Tech websites
B.Video platforms (YouTube, Bilibili, etc.)
C.Social media
D.Family/friends
E.Offline experience stores
F.TV ads
G.Other
19.
Please describe your favorite phone feature in one sentence.
(E.g., "I like fast charging because it saves time.")
20.
If you could change one thing about your current phone, what would it be?
(E.g., "I wish the battery lasted longer.")
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