国际球迷调查 2026\nGLOBAL FAN SURVEY 2026

一、开篇

The Opener

（注：问卷截止日期为2026年10月15日）

1. 以下哪项最符合你目前和网球的关系

Which of these best describes your relationship with tennis today?

我打网球并且经常关注网球比赛I actively play and follow tennis我会打网球但不太关注比赛I play tennis but rarely follow it我会关注网球比赛，但很少或从不打球 I follow tennis but rarely or never play我以前会打球或关注网球，但现在已经不太参与了 I used to play or follow tennis but no longer do我对网球感兴趣，但还没有真正参与其中 I’m interested in tennis but not actively involved

二、参加网球运动

Playing the Game

2. 你打网球的主要原因是什么？

What are the main reasons you play tennis? Select up to three.

锻炼身体、保持健康Fitness and health和家人朋友一起运动、社交Social / spending time with friends or family喜欢和别人切磋、社交Competition (Starter to Intermediate standard)喜欢参加正式比赛或竞技活动Competition (Advanced to Elite standard)放松心情、缓解压力Mental wellbeing / stress relief单纯热爱网球这项运动I love the sport我所在地区打网球很方便It’s accessible where I live其他（请注明）Other (please specify)

3. 打网球最吸引你的是什么？选择所以符合条件的

What do you love most about playing tennis? Select all that apply.

网球圈子的归属感The feeling of community和家人朋友一起度过美好时光Quality time with family or friends有机会认识新朋友The opportunity to make new friends球拍击中球那一刻带来的畅快感The pure feeling of hitting the ball和水平相近的人切磋、一起进步The competition and challenge of improving alongside players of a similar level在户外运动、保持活力Being outdoors and active帮助我放松心情、清空思绪The mental escape – it clears my head对身体健康有积极帮助It has a positive impact on my physical wellbeing其他（请注明）Other (please specify)

4. 你觉得你打更多网球的最大阻碍是什么？

What is the single biggest barrier to you playing more tennis?

场地、教练、装备或会员费用太高Cost of courts, coaching, equipment or club membership附近没有合适的球场或设施No courts, facilities or suitable places to play nearby没有安全的打球环境Nowhere safe to play找不到水平相近的球友Can’t find other players of my level to play with不知道自己的水平，也不知道如何找到合适的对手或活动I don’t know my level or how to find suitable sessions/opponents缺少价格合理的教练或适合新手的课程Lack of affordable coaching or beginner-friendly opportunities没有足够的时间/其他约定Not enough time / other commitments缺少动力或者网球现在对我来说不是首要的Lack of motivation or tennis is not a priority for me right now身体状况、伤病或身心健康问题限制了我Physical limitation, health/mental health condition, disability or injury concerns担心自己打得不够好I am worried about not being good enough我的家人朋友不打或者不支持我打My friends or family do not play or support me to play怀孕或刚刚生育Pregnancy / recently had a baby缺少合适的运动装备或服装No suitable kit / sportswear没有障碍，我已经打得够多了Nothing (I play as much as I want)

5. 除了网球之外，你还会参加以下哪些球拍类运动？

Do you play any of the following racket sports? Select all that apply.

壁球Squash羽毛球Badminton板式网球Padel匹克球PickleballTYPTI乒乓球Table Tennis除网球外，我不参加其他球拍类运动I don’t play any racket sports other than tennis

二、曾经参与过或对网球感兴趣

Lapsed and Curious

6. 以下那种情况最有可能让你开始打网球或者重新回到球场？

What would most likely get you to start (or return to) playing tennis? Select two.

附近有价格合理、按次付费的球场Affordable pay-and-play courts near me装备价格更实惠More affordable equipment有更容易上手、更有趣的装备Availability and awareness of modified equipment有一起打球的朋友或家人A friend or family member to play with新手友好的课程或社交活动Beginner-friendly sessions or social events知道附近哪里可以打球、如何参与Better awareness of where and how to play locally时间更短、更轻松的比赛形式Shorter or more casual formats of the game容易找到和我水平相近的球友A simple way to find other players at my level没有什么会让我开始——网球不太适合我Nothing – tennis isn’t for me其他（请注明）Other (please specify)

三、观看并追踪网球赛事

Watching and Following Tennis

7. 你多久会看一次职业网球比赛？

How often do you watch professional tennis?

赛季期间每周都会看Every week during the season大多数时候都会看Most weeks只看大满贯、奥运会、戴维斯杯或比利·简·金杯等重要赛事Only the major events (Grand Slams, Olympics, Davis Cup / BJK Cup)偶尔看看Occasionally几乎不看或从来不看Rarely or never

8. 你通常通过哪些渠道关注网球？

Where do you most often watch or follow tennis? Select up to three.

电视直播Live TV broadcast付费流媒体平台Streaming services (paid)免费网络直播或赛事集锦Free online streams or highlights社交媒体（Instagram、TikTok、X、YouTube等）Social media (Instagram, TikTok, X, YouTube)现场观赛Live at events新闻网站或AppNews websites or apps播客或广播节目Podcasts or radio通过朋友推荐或讨论了解I follow through friends / word of mouth

9. 你最关注哪些网球赛事？

Which events do you follow the most closely? Select all that apply.

四大满贯（澳网、法网、温网、美网）Which events do you follow the most closely? Select all that apply.ATP巡回赛ATP Tour eventsWTA巡回赛WTA Tour events戴维斯杯Davis Cup比利·简·金杯Billie Jean King Cup奥运会/残奥会Olympics / Paralympics世界网球／国际网联（ITF）赛事World Tennis / ITF events拉沃尔杯及表演赛Laver Cup / exhibition events联合杯United Cup其他（请注明）Other (please specify)

10. 你通常会因为什么而喜欢或关注某位网球选手？

What makes you care about a particular tennis player? Select up to two.

球员来自我的国家或地区They’re from my country球员的打法风格Their playing style球员的个性或故事Their personality or story与其他球员之间的竞争关系Rivalries and matchups球员的社交媒体内容Their social media presence球员的成就/排名Their achievements / ranking其他（请注明）Other (please specify)

11. 看网球比赛时，你最享受什么？

What do you most enjoy about watching tennis? Select all that apply.

比赛的戏剧性和悬念The drama and unpredictability球员之间的竞争和故事线Individual rivalries and storylines顶尖技术和运动能力The skill and athleticism现场观赛氛围The atmosphere at live events国家的荣誉感（如戴维斯杯、比利·简·金杯、奥运会）National pride (e.g. Davis Cup, BJK Cup, Olympics)和家人朋友一起分享比赛It’s something I share with friends or family其他（请注明）Other (please specify)

12. 你是否曾现场观看过职业网球赛事？

Have you ever attended a live professional tennis event?

是的Yes没有，但我很想去No, but I'd like to没有，而且我不感兴趣No, and I'm not interested

13. 你大约有过多少次去现场观看职业网球赛事？

How many times have you attended a live professional tennis event?

1次1 event2-5次2-5 events6-10次6-10 events11次及以上11+ events

四、职业网球赛事

The Professional Game

14. 职业网球最打动你的是什么？

What inspires you the most about professional tennis? Select all that apply.

球员的奉献、自律和努力The dedication, discipline and hard work of players顶尖运动员展现出的技术和实力水平The level of skill, athleticism and performance克服困难、逆境成长的故事Stories of resilience and overcoming challenges球员代表自己的国家出战赛事Seeing players represent their country on the world stage重大比赛中的激烈竞争与戏剧性The competitiveness and drama of big matches网球是一项人人都有机会不断进步的运动The idea that tennis is a sport anyone can progress in球员个人魅力和成长经历The personalities and journeys of individual players这项体育运动的价值（尊重、公平、体育精神）The values of the sport (respect, fairness, sportsmanship)

15. 如果可以改变职业网球的一件事，你最希望是什么？

If you could change one thing about professional tennis, what would it be?

比赛时间更短、赛制更灵活Make matches shorter or introduce more flexible formats更容易、更便宜地观看比赛Improve accessibility and affordability of watching tennis给更多新球员和新兴网球国家机会Create more opportunities for new players and countries to succeed优化赛事安排和赛历Improve scheduling and the overall calendar structure增加球员的幸福感，减少体力需求Increase player wellbeing and reduce physical demands更好地利用数字平台和社交媒体Make tennis more engaging through digital and social media提升现场和线上观赛体验Improve fan experience at events and online增加对各层级网球发展的投入和曝光Increase investment and visibility across all levels of the sport我对现状已经很满意，不需要改变Nothing – I’m happy with professional tennis as it is

16. 以下哪些比赛形式是你最喜欢的？

Which formats of tennis do you most enjoy? Rank them from 1 (Most Favourite) to 7 (Least Favourite).

五盘三胜制比赛Best-of-five-set matches三盘两胜制比赛Best-of-three-set matches抢七（十）赛/Fast4/短赛制Tiebreak-only (first to 7 or 10) / Fast4 / short formats双打Doubles混合双打Mixed doubles团体赛事（戴维斯杯、比利·简·金杯、联合杯）Team events (Davis Cup, BJK Cup, United Cup)单打Singles

五、情感联结

The Emotional Connection

17. 网球让你感觉如何？

How does tennis make you feel?

六、网球的未来

The Future of Tennis

18. 你认为以下哪些措施最能增加全球打网球的人数？

Which of the following would increase the number of people playing tennis globally? Select up to two.

更多的球场和打球的场地Greater access to courts and places to play更实惠的教练、装备和参与成本More affordable coaching, equipment and participation costs知道在哪里以及如何开始打网球Better awareness of where and how to play locally更多适合新手和社交参与的网球形式More beginner-friendly and social formats of tennis更容易找到水平相近的球友More opportunities to find players of a similar level

19. 你认为以下哪些措施最能增加全球关注职业网球的人数？

Which of the following would increase the number of people following professional tennis globally? Select up to two.

网球组织和赛事更好地运用数字媒体和社交媒体Better use of digital and social media by tennis organisations and events在更多非传统网球市场举办赛事More events hosted in non-traditional markets更吸引人的形式和更短的比赛More engaging formats and shorter matches更多围绕球员的故事和曝光Greater visibility and storytelling around players更方便、更实惠地观看现场赛事和转播Easier and more affordable access to watch live and broadcast tennis

20. 你觉得国际网球组织最应该优先做好什么？

Which of the following should be the highest priority for a global tennis governing body? Select up to two.

让更多人有机会接触和参与网球Growing participation and access worldwide维护比赛公平和规则体系Protecting the integrity and rules of the game帮助球员从基层培养到职业发展Supporting players from development to professional level打造高水平国际团体赛事Running the best international team competitions更好地为球迷和整个网球社群发声Being the voice of fans and the wider tennis community其他（请注明）Other (please specify)

七、关于你

About You

21. 你目前居住在哪个国家或地区？

What country do you live in?

22. 请输入你的出生日期：

What is your date of birth?

23. 你的性别是？

What is your gender?

男Male女Female非二元性别Non-binary不愿透露Prefer not to say

24.

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Tick Yes if you'd like to receive news, information and special offers from World Tennis (privacy policy here)

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