Examine the Impact of Social Media Marketing on Consumer Purchase Intention

This questionnaire is designed to examine the impact of social media marketing on consumer purchase intention, with a focus on the roles of customer engagement and brand trust.

Your participation is completely voluntary and anonymous. All responses will be used for academic purposes only.

1. Gender
2. Age
3. Education Level
4. Daily Social Media Usage
5. Social media advertisements are attractive and engaging
6. Social media provides useful and relevant product information
7. Brands frequently update content on social media 
8. Social media marketing helps me understand products better
9. Influencers on social media affect my perception of brands
10. I trust brands that are active on social media
11. I often like, comment, or share brand posts
12. I follow brands on social media platforms
13. I enjoy interacting with brand content
14. I participate in discussions about brands
15. I feel emotionally connected to brands I engage with
16. I pay attention to other users' feedback and reviews
17. I believe brands on social media are trustworthy
18. I trust the information provided by brands online
19. I feel confident purchasing from these brands
20. These brands are honest and transparent
21. These brands deliver what they promise 
22. I am likely to purchase products promoted on social media 
23. I will consider buying from brands I follow
24. Social media increases my intention to buy
25. I prefer products recommended on social media 
26. I would recommend these products to others
27. I compare prices before making a purchase 
28. I prefer cheaper products even if I trust a brand
29. Price is more important than brand reputation
30. I am willing to pay more for trusted brands
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