1. 您的性别 / Your gender 男 / Male 女 / Female 不愿透露 / Prefer not to disclose
2. 您的年龄段 / Your age bracket 18–24 岁 / 18–24 years old 25–35 岁 / 25–35 years old 36–45 岁 / 36–45 years old 46–55 岁 / 46–55 years old 56–65 岁 / 56–65 years old
3. 您每月个人可支配收入（美元 / 加元）/ Your monthly personal disposable income (USD/CAD)
2000 以下 /Less than 2000 2000–4000 4000–7000 7000–10000 10000 以上 / More than 10000
4. 您的居住区域 / Your residential location 美国 / United States 加拿大 / Canada 城市市区 / Urban downtown area 郊区 / Suburban area 乡镇乡村 / Rural town 不愿透露 / Prefer not to say
5. 您的最高学历 / Your highest educational attainment
高中及以下 / High school or below 专科 / College diploma 本科 / Bachelor’s degree 硕士及以上 / Master’s degree or higher
6. 您日常经常参与哪些户外活动？（可多选）
Which outdoor activities do you take part in regularly? (Multiple choices allowed)
露营 / Camping 徒步远足 / Hiking ＆ trekking 登山 / Mountain climbing 骑行 / Cycling 垂钓 / Fishing 滑雪 / 单板滑雪 / Skiing / Snowboarding 户外野餐 / Outdoor picnic 其他 / Others:________
7. 您参与户外活动的频率？/ How frequently do you join outdoor activities?
每周一次 / Every week 每月 2–3 次 / 2–3 times per month 每月 1 次 / Once per month 每季度 1 次 / Once per quarte 一年不足 1 次 / Less than once per year
8. 您户外活动同行人数一般是？/ Usual size of your outdoor activity group
独自出行 / Alone 2 人（伴侣 / 朋友）/ 2 people (partner/friend) 3–5 人 / 3–5 people 5 人以上 / More than 5 people
9. 您单次户外出行平均时长 / Average duration of one outdoor trip
半天 / Half a day 一整天 / One full day 2–3 天（需过夜）/ 2–3 days with overnight stay 4 天及以上 / 4 days or longer
10. 您平时一般在哪里购买户外用品？（可多选）
Where do you usually buy outdoor supplies? (Multiple choices allowed)
本地线下户外实体店 / Local physical outdoor stores 亚马逊 / Amazon 速卖通 / AliExpress Temu 品牌独立官网 / Official independent brand websites 沃尔玛 / 塔吉特线上商城 / Walmart/Target online mall 其他跨境平台 / Other cross-border platforms:________
11. 您线上购买户外产品的频率 / How often do you buy outdoor products online?
每月 1 次及以上 / Once a month or more 每 2–3 个月 / Once every 2–3 months 每半年 / Once every 6 months 一年 1 次及以下 / Once a year or less
12. 您是否购买过从中国直邮发货的户外跨境商品？
Have you ever bought outdoor products shipped directly from China via cross-border e-commerce?
多次购买过 / Yes, many times 买过 1–3 次 / Yes, 1–3 times 从未买过，但愿意尝试 / Never, but willing to have a try 从未买过，没有购买意向 / Never, no interest at all
13. 如果选购中国户外产品，您单次下单预算是多少（美元 / 加元）？
If you buy Chinese outdoor goods, what is your average per-order budget (USD/CAD)?
50 美元以内 / Below $50 50–150 美元 / $50–$150 150–300 美元 / $150–$300 300–600 美元 / $300–$600 600 美元以上 / Over $600
14. 从中国发货，您能接受的最长等待配送时长？
What is the longest delivery waiting time you can accept for goods shipped from China?
7 天内 / Within 7 days 8–15 天 / 8–15 days 16–30 天 / 16–30 days 30 天以上（无法接受）/ Over 30 days (unacceptable)
15. 您跨境下单偏好哪种支付方式？（可多选）
Which payment methods do you prefer for cross-border orders? (Multiple choices allowed)
信用卡 / Credit card PayPal 苹果支付 / Apple Pay Klarna 分期支付 / Klarna installment payment 其他 / Others:________
16. 您每年更换旧户外装备的频次？
How often do you replace your old outdoor gears every year?
一年不到 1 次 / Less than once 一年 1 次 / Once a year 一年 2–3 次 / 2–3 times a year 一年 3 次以上 / More than 3 times a year
17. 您购买过 / 最想入手哪类中国户外产品？
Which categories of Chinese outdoor products have you purchased or intend to purchase most?
露营帐篷、睡袋 / Camping tents ＆ sleeping bags 便携炊具、水杯 / Portable cookware ＆ water bottles 徒步鞋、速干服饰 / Hiking shoes ＆ quick-dry clothing 背包、收纳包袋 / Backpacks ＆ storage bags 钓鱼渔具 / Fishing tackles 骑行头盔、照明设备 / Cycling helmets ＆ lighting devices 户外移动电源 / Outdoor portable power banks 户外配件（帽子、手套等）/ Outdoor accessories (hats, gloves, etc.) 其他 / Others:________
18. 您选购户外产品最看重的功能（可多选）
The most important functions you value when buying outdoor products
防水 / Waterproof 透气 / Breathable 轻量化 / Lightweigh 耐磨 / 耐用 / Wear-resistant /durable 保暖 / Warm 速干 / Quick-dry
19. 您偏好的产品材质 / Preferred material
尼龙 / 涤纶 / Nylon /polyester 棉 / 帆布 / Cotton /canvas 环保再生材质 / Recycled /eco-friendly material 皮质 / Leather 无偏好 / No preference
20. 您偏好的产品颜色 / Preferred colors
黑灰白 / Black /gray/whiter 卡其 / 军绿 / Khaki /green 亮色（橙 / 蓝 / 红）/ Bright color (orange/blue/red) 拼色 / Multi-color /contrast 其他 / Other
21. 户外产品主要使用场景 / Main usage scenarios
徒步露营 / Hiking /camping 日常户外 / 通勤 / Daily outdoor /commuting 运动跑步 / Sports /running 旅行 / Travel
22. 满意程度/Satisfaction level Quality ＆ durability 质量与耐用
Function performance 功能性能
Eco-friendly material 环保材质
23. 您最担心中国跨境户外产品存在哪些问题？
Which potential drawbacks worry you most about Chinese cross-border outdoor products?
材质差、产品质量低劣 / Poor material and product quality 尺码不准、不合身 / Inaccurate size and poor fitness 物流速度慢、配送周期长 / Slow logistics and long delivery cycle 退换货流程繁琐复杂 / Complicated return and refund procedures 无本地售后维修服务 / No local after-sales service support 假冒仿牌商品 / Counterfeit brand goods 商品实物和展示图片差距大 / Inconsistency between product pictures and actual received items
24. 哪些增值服务会促使您更多选购中国户外商品？
What extra value-added services will encourage you to buy more Chinese outdoor products?
免费加急物流 / Free expedited shipping 本地 30 天无理由退货 / 30-day free local return policy 延长质保保修期 / Extended quality warranty 套装组合折扣 / Discount bundle sets 专业产品使用说明书 / Professional product usage manuals 详细尺码对比参照表 / Detailed size comparison charts
25. 您对中国制造的户外产品整体印象如何？
What is your overall impression of outdoor products manufactured in China?
26. 您希望中国户外品牌针对北美消费者做出哪些改进？
What improvements do you expect Chinese outdoor brands to make for North American consumers?
27. 您是否会向亲友推荐跨境中国户外用品？请说明理由。
Will you recommend cross-border Chinese outdoor supplies to your relatives or friends? Please explain your reasons.
28. 您对跨境户外产品最希望改进的方面是什么？
What aspects do you most hope to improve for cross-border outdoor products?
Thank you very much for taking the time to fill out this survey!