Section 1 of 6 — About You
1. What is your age range? Under 18 18–29 30–39 40–49 50–59 60 and above
2. What is your gender? Male Female Non-binary Prefer not to say
3. What is your height? Under 5'2" 5'2"–5'5" 5'6"–5'8" 5'9"–5'11" 6'0"–6'2" 6'3" and above
4. What is your weight? Under 130 lbs 130–159 lbs 160–189 lbs 190–219 lbs 220–249 lbs 250 lbs and above
5. What is your racial or ethnic background?
White / Caucasian Hispanic or Latino Black or African American Asian / Pacific Islander American Indian or Alaska Native Other Prefer not to say
6. Which region of the U.S. do you live in?
Northeast (CT, MA, ME, NH, NJ, NY, PA, RI, VT) Mid-Atlantic ＆ Southeast (DC, DE, FL, GA, MD, NC, SC, VA, WV) Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI) South ＆ Gulf Coast (AL, AR, LA, MS, OK, TN, TX) Mountain West (AZ, CO, ID, MT, NM, NV, UT, WY) Pacific West (AK, CA, HI, OR, WA) Outside the U.S.
7. What is your approximate annual household income? (Responses are anonymous and used for statistical purposes only) Under $50,000 $50,000–$99,999 $100,000–$149,999 $150,000–$199,999 $200,000 and above Prefer not to say
Section 2 of 6 — Your Time on the Water
8. What is the main reason you enjoy fishing from a vessel？ Access spots that can't be reached from shore Freedom to go wherever I want on the water Enjoying the solitude and peace of being on the water Targeting bigger fish and higher catch rates Spending quality time with family or friends The challenge of exploring unfamiliar waters Competitive fishing — I need a vessel to participate in tournaments A more immersive experience compared to shore fishing Other
9. How many years have you been fishing? Less than 1 year 1–3 years 3–5 years 5–10 years 10–20 years 20 years and above
10. How often do you go fishing? Multiple times a week About once a week 2–3 times a month About once a month A few times a season or less
11. Who do you usually fish with? By myself Partner/Spouse Family (parents, children, etc.) Friends Fishing club or community members Other
12. What type of water do you typically fish in? Freshwater only (lakes, rivers, reservoirs, etc.) Mixed fresh/saltwater (estuaries, tidal zones, etc.) Saltwater — inshore Saltwater — offshore
13. What species do you most often target?
Largemouth Bass Smallmouth Bass Striped Bass Pike / Muskie Walleye Crappie / Panfish Trout / Salmon Redfish / Red Drum Snook / Flounder / Snapper Offshore species (Tuna, Marlin, etc.) Other
14. What fishing techniques do you primarily use?
Casting Trolling Fly Fishing Live / Cut Bait Fishing Jigging Other
15. Do you stand up to fish on your kayak or boat? Yes, often — if stability allows, I'm on my feet most of the time Sometimes — mainly when casting or landing fish Rarely or never
16. What is your approximate annual spending on fishing gear and activities? Under $500 $500–$1,000 $1,000–$2,500 $2,500–$5,000 $5,000–$10,000 $10,000 and above
Section 3 of 6 — Your Gear & Setup
17. What type of fishing vessel(s) do you currently own? Kayak Bass Boat Jon Boat / Deep-V Boat Center Console Boat Inflatable / Float Tube SUP (Stand-Up Paddleboard) I don't currently own a water vessel
18. What do you see as the biggest advantages of a kayak compared to a motorized boat for fishing?
Lower cost, easier to get into Lighter and easier to transport and launch Access to shallow or narrow water that boats can't reach Quieter — doesn't spook fish No license or registration required Added fitness/outdoor activity value Easier to store Other
19. What do you see as the biggest advantages of a motorized boat compared to a kayak for fishing?
Greater range — can reach more distant fishing spots Faster travel speed Larger deck space for more gear Better stability Can accommodate multiple passengers Better live well / fish storage capability Other
20. When purchasing your current vessel, what factors mattered most to you？ Price / value for money Stability Weight and portability Propulsion type (paddle / pedal / motor) Deck and storage space Seat comfort Modification and upgrade potential Brand reputation / user reviews Shallow water capability Aesthetics and design Other
21. How do you primarily transport your vessel? Roof rack Truck bed Dedicated trailer Other
22. What vehicle do you use to transport your vessel?
Sedan / Car SUV / 4WD Pickup truck Van Minivan Other
23. Which part of the transport process do you find most difficult？ Loading and securing the vessel before departure Unloading and launching at the water Loading the vessel back up after fishing (especially when tired) Driving home (trailer handling, parking difficulty, etc.) Other
Section 4 of 6 — What Matters to You
24. What are your speed requirements when fishing? Slow cruising is enough (≤3 mph) — precise control matters more to me than speed Mid-range is fine (3–6 mph) — enough for most spot transitions I need 6+ mph — I frequently need to cover distance quickly between spots
25. Do you currently use a fish finder? Yes No
26. What screen size do you use？
5–7" 9–10" 12" and above
27. What input method do you use?
Touchscreen Physical buttons Combination of both
28. Which of the following seat features are must-haves for you? 360° horizontal rotation Full recline / large backrest angle adjustment Independent seat cushion angle adjustment Seat height adjustment Overall comfort and stability matter more
Section 5 of 6 — Pain Points
29. What are the biggest pain points with your current vessel? Physical exertion — paddling or pedaling is tiring and limits range Losing control in wind and current — hard to hold heading and position Tedious deployment — too much time and effort from the parking lot to launch Fragmented systems — having to source and assemble motor, battery, fish finder, and controls separately Too heavy — gear adds up fast, making single-handed transport a struggle Insufficient stability — hard to stand or operate in choppy conditions Limited deck space — not enough room for gear and equipment layout Poor shallow-water access — too much draft to reach nearshore flats Other
30. Which part of a full fishing trip do you find least satisfying? Pre-trip prep and loading (the parking lot stage) Launch and getting on the water Traveling between spots on the water Holding position at a fishing spot The act of fishing itself (casting, fighting fish, etc.) Post-trip retrieval and loading back up Cleaning and storing the vessel at home Other
Section 6 of 6 — How You Make Decisions
31. Where do you discover new fishing vessels most?
YouTube reviews Instagram or TikTok creators Reddit (e.g. r/kayakfishing) Facebook fishing groups In-person fishing expos (e.g. ICAST) Word of mouth from fishing friends Brand website or email Fishing magazines or media Other
32. What influences your purchase decision most?
Long-term reviews from real users Fishing influencer hands-on video Official brand specs and features Personal recommendation from a fishing friend In-person demo or test paddle Seeing a pro angler or tournament competitor use the same model Other
33. Before buying a high-end fishing vessel, what would significantly increase your confidence to purchase?
30-day no-questions-asked return policy In-person on-water demo at an expo or designated location Long-term real-user review video (6+ months of use) Direct conversation with the product team to get questions answered Installment / financing options Other
34. Which of the following features would make you willing to pay a premium? Hands-free vessel control Precise positioning and heading lock Stand-up fishing with full gear access Shallow water access without worry Silent operation — won't spook fish All-day battery confidence Out-of-the-box ready — single-person launch in 15 minutes Integrated fish finder and display system Comprehensive safety protection All-day comfortable seating Built-in DIY modification space Personalized aesthetics and atmosphere Other
35. Would you be interested in becoming a long-term product advisor for Wildnova? (This may include early access to product prototypes, on-water test sessions, and sharing your feedback to help shape our final design.)
Yes, I'd love to be involved Maybe — tell me more before I decide No, thanks
36. If yes or maybe, please leave your email address so we can reach out directly. (Optional)