海尔空调调查
1. Gender
A. Male
B. Female
C. Prefer not to say
2. Age Group
A. Under 18
B. 18-25 years old
C. 26-35 years old
D. 36-45 years old
E. 46-55 years old
F. 56-65 years old
G. 66 years old and above
3. Occupation
A. Student
B. Office worker
C. Civil servant / Public institution staff
D. Self-employed / Freelancer
E. Retiree
F. Blue-collar worker
G. Unemployed
H. Others ______
4. Do you currently use a Haier air conditioner?
A. Yes
B. No
5. How do you evaluate energy-saving performance?
A. Very energy-saving
B. Relatively energy-saving
C. Ordinary power consumption
D. High power consumption
6. How do you evaluate the product quality and durability?
A. Very durable, no faults
B. Good quality, few problems
C. Average quality
D. Poor quality, easy to break
7. How do you evaluate its operation and design?
A. Very easy and beautiful
B. Simple and practical
C. Ordinary
D. Inconvenient to use
8. How satisfied are you with Haier air conditioner’s cooling performance?
A. Very satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
E. Very dissatisfied
9. How do you evaluate the energy-saving performance of Haier air conditioners?
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
10. What is your overall opinion on Haier brand in the local market?
A. Very popular and trustworthy
B. Popular and reliable
C. Ordinary
D. Not popular
E. Poor reputation
11. Will you recommend Haier air conditioners to your friends and relatives?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
12. Will you choose Haier again for your next purchase?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
13. How would you describe your overall favorability towards Haier air conditioners?
A. Like it very much
B. Like it
C. Neutral
D. Dislike it
14. How do you evaluate the cooling effect of Haier air conditioners?
A. Very satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
15. How do you evaluate the operating noise of Haier air conditioners?
A. Very quiet
B. Slight noise, acceptable
C. Obvious noise, disturbing
D. Very noisy
16. How do you evaluate the energy-saving performance of Haier air conditioners?
A. Very energy-saving
B. Relatively energy-saving
C. Ordinary power consumption
D. High power consumption
17. .Please list problems you encountered during use and your improvement suggestions:
18. How do you evaluate the supporting services of Haier air conditioners?
A. Very satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
19. Please select the service advantages you recognize (multiple choices allowed)
a two-year guarantee of quality
a 20% discount on all models
good after-sales service
free-delivery service
20. How do you evaluate the material of Haier air conditioners?
A. Very satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
21. Other comments on services: ________________________
22. Product problems or suggestions for improvement you have encountered.
23. Which special functions do you expect Haier to add for local daily living habits?
24. What price range is more acceptable for local consumers to buy air conditioners?
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