Vietnam Consumer Survey: Local Folk IP of BAINIAN CHUANQI Bamboo Shoot Snacks
All Likert scale questions use a 5-point scoring system.
1 = Strongly Disagree, while 5 = Strongly Agree.
Please select the number that best matches your true opinion.
Age group
A.Under 18
B.18-25
C.26-35
D.36-45
E.Over 45
Where are you currently located
A. Vietnam
B. Thailand
C. Malaysia
D. Cambodia
Purchase frequency of pickled bamboo snacks
A.Several times a week
B.2-3 times a month
C.Once in a while
D.Never buy
Please rank the following factors according to your priority when buying snacks (1 = most important, 4 = least important)
A.Price
B.Taste & quality
C.Brand story & packaging
D.Customer reviews
Preferred shopping channel
A.Online stores ＆ livestream platforms
B.Offline supermarkets & convenience stores
C.Both online and offline
Preferred ways brands deliver emotional value
A. Nostalgic local folk tales
B. Natural, healthy rural original ecological style
C. Cultural resonance between Yunnan and Vietnam
D. Relaxing healing short videos
E. Integrated Chinese-Vietnamese artistic packaging
Emotional value brought by the brand will increase my willingness to buy
Strongly Disagree
1
2
3
4
5
Strongly Agree
I have a good impression of this brand after seeing its folk-culture package
Strongly Disagree
1
2
3
4
5
Strongly Agree
This IP design creates obvious differences from low-cost competing products
Strongly Disagree
1
2
3
4
5
Strongly Agree
I prefer this IP-themed product over ordinary cheap bamboo snacks
Strongly Disagree
1
2
3
4
5
Strongly Agree
I am willing to follow the brand’s social media to learn folk cultural content
Strongly Disagree
1
2
3
4
5
Strongly Agree
(Validity check: Please select 3=Neutral only) Choose the specified option to confirm valid responses
Strongly Disagree
1
2
3
4
5
Strongly Agree
Please offer suggestions to improve our folk IP story and product packaging.
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