Questionnaire Investigating the Consumption Habits and Market Demand of College Students
1. Your gender
Male
Female
Prefer not to say
2. Your academic year
Freshman
Sophomore
Junior
Senior
Postgraduate
3. Your monthly living expenses (RMB)
Less than 1000
1000-1500
1501-2000
2001-2500
2501-3000
More than 3000
4. Your main source of income
Family allowance
Part-time job
Scholarship
Financial aid
Other
5. How often do you shop online per month?
Less than once
1-2 times
3-5 times
6-10 times
More than 10 times
6. Which category accounts for the largest proportion of your monthly expenses?
Food and beverages
Clothing and accessories
Electronic products
Study materials
Entertainment
Others
7. What factors do you consider most when making a purchase?
Price
Quality
Brand
Appearance/design
Practicality
Others
8. Do you have a habit of saving money?
Yes, regularly
Yes, occasionally
No, rarely
No, never
9. Which type of promotion attracts you the most?
Discounts
Buy one get one free
Gift with purchase
Cashback
Member points
Others
10. How do you usually learn about new products or services?
Social media
Friend recommendations
Online advertisements
Offline stores
Television/radio
Newspapers/magazines
Others
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