This questionnaire carries out market research on the SpongeBob IP-themed Krusty Krab fast food restaurant to learn about consumers' fast food consumption habits, recognition of IP co-branding and preference for four signature products, all answers are only used for academic business analysis, and it takes about 3 minutes to finish filling in.
1. 您的性别What is your gender? 男 女
2. 您的年龄段 Which age group do you belong to? 12-17岁 18-25岁 26-35岁 36岁及以上
3. 您多久食用一次汉堡薯条类快餐？ How often do you eat fast food including hamburgers and French fries? 2-3天一次 一周1-2次 半个月一次 一月一次及以下
4. 您单次快餐消费预算 What is your budget for a single fast food consumption? 15-25元 26-35元 36-55元 56元以上
5. 您日常就餐渠道 What are your usual dining channels ? 门店堂食 门店自提 外卖平台 线上团购
6. 选择快餐时最看重的3项因素（） Please select up to three factors you value most when choosing fast food. 口味 价格 出餐速度 卫生 IP产品与周边 优惠活动
7. 您常消费的快餐品牌 Which fast food brands do you usually consume? 麦当劳 肯德基 汉堡王 华莱士 本地小众汉堡店
8. 您是否了解《海绵宝宝》动画？ Do you know the cartoon SpongeBob SquarePants? 忠实粉丝，十分熟悉 看过大部分剧集 仅刷到短视频片段 完全不了解
9. 您是否愿意打卡正版海绵宝宝主题蟹堡王门店？ Would you like to visit the official SpongeBob-themed Krusty Krab restaurant? 一定会主动打卡 有机会愿意尝试 中立，主要看餐品口味 不太感兴趣
10. IP联名套餐相比普通快餐，您能接受多少溢价？ What price premium can you accept for IP co-branded set meals compared with ordinary fast food? 0元（与普通套餐同价） 5-10元 11-20元 20元以上
11. 购买套餐抽取角色盲盒活动，您的态度是？ What is your opinion on the activity of drawing character blind boxes after purchasing set meals? 会多次复购集齐盲盒 愿意体验一次 无所谓，不影响消费选择 仅营销噱头，无兴趣
12. 蟹堡王以下四款特色产品，您最感兴趣的是？ Which of the four signature products of Krusty Krab interests you the most? 招牌蟹黄堡 蟹老板金币芝士薯块 派大星星光草莓珊瑚派 比奇堡渐变气泡海藻奶昔
13. 门店服务您最看重哪一项？Which in-store service do you attach the greatest importance to?
快速出餐 沉浸式主题环境 线上自助点单 完善外卖打包
14. 您对海绵宝宝主题蟹堡王快餐店以及四款特色产品有哪些期待或改进建议？Do you have any expectations or suggestions for improvement for the SpongeBob-themed Krusty Krab restaurant and its four signature products?