盲盒消费行为调查问卷

欢迎参加本次盲盒消费行为调查，本问卷旨在了解您的盲盒购买习惯及相关心理。请根据您的实际情况作答，所有数据仅用于研究分析，我们将严格保密。问卷预计占用您5-8分钟时间，感谢您的支持与配合！

1. 您的性别 Your gender

男 Male女 Female

2. 您的年龄段 Your age group

18岁以下 Under 1818-25岁 18-25 years old26-30岁 26-30 years old31-40岁 31-40 years old40岁以上 Over 40

3. 您目前的职业状态 Your current job

在校学生 Student职场人士 Working professional自由职业/其他 Freelancer/Other

4. 您购买盲盒的频率是？How often do you buy blind box?

几乎不买（终止作答）Almost never buy (terminate survey)偶尔买（几个月一次）Occasionally buy (once every few months)经常买（每月1-3次）Often buy (1-3 times per month)狂热爱好者（每周都买或更多） Enthusiast (buy every week or more)

您每月购买盲盒的消费，大约占您每月总消费（含零花钱/生活费）的多少？

How much do you spend on buying blind boxes every month (including pocket money/living expenses)?

几乎不占什么，可以忽略不计It almost doesn't account for anything, which can be ignored.很少一部分，大概也就省一两顿饭钱A small part, probably saving money for one or two meals.小部分，但偶尔会感觉有点小贵A small part, but occasionally it feels a little expensive.还挺大一块的，有时候会因此少买其他东西It's quite big, so sometimes I buy less other things because of it.占了很大一部分，经常需要为此压缩其他开支It accounts for a large part, and it is often necessary to compress other open for this.

6. 您在盲盒上的月均花费大约是？Your average monthly spending on blind boxes is approximately?

100元以下 Under 100 RMB100-300元 100-300 RMB301-500元 301-500 RMB501-1000元 501-1000 RMB1000元以上 Over 1000 RMB

7. 假设您最近连续买了3个盲盒，其中第3个竟然抽中了您最想要的“隐藏款”。此时，您的第一反应通常是？Suppose you recently bought 3 blind boxes in a row, and the 3rd one turned out to be the "secret/rare figure" you wanted most. At this moment, what is usually your first reaction?

趁热打铁，赶紧再买几个，感觉现在手气很旺，容易中。 Strike while the iron is hot, quickly buy a few more, feeling that your luck is strong right now and you're more likely to win.见好就收，今天运气已经用光了，下次再买。 Quit while you're ahead, today's luck has run out, buy again next time.无所谓，买不买看心情，跟刚才中不中奖没关系。 It doesn't matter, buying or not depends on my mood, and has nothing to do with whether I just won.

8. 接上题，如果您选择了“继续买”，主要原因是？Following up, if you chose "continue buying," what is the main reason? (Select all that apply)

感觉今天的运气特别好/有手感。I feel that today's luck is especially good / I have a good touch/instinct.既然开了个好头，不如凑成一对。Since it started well, might as well get a matching pair.只是单纯喜欢这个系列。I just simply like this series.其他______ Other______

9. 当您在小红书/抖音/B站看到博主晒出“一发入魂”抽中隐藏款的视频时，您的感受是？When you see bloggers on Red Notes/Tiktok/Bilibili post videos of getting a secret figure in "one single draw," how do you feel?

非常羡慕，觉得自己如果去买也能这么幸运。Very envious, feeling that if you went to buy one, you could be just as lucky.有点心动，可能会去搜一下这个系列。A bit tempted, might go search for this series.无感，知道那概率很低。Indifferent, knowing that the probability is very low.反感，觉得是营销手段。Annoyed, feeling it's a marketing tactic.

10. 您在社交媒体上刷到别人“晒欧气”（展示好运）的频率越高，您自己冲动消费的次数是否越多？The more frequently you see others "showing off their luck" (displaying good fortune) on social media, the more you engage in impulsive spending yourself?

完全不符合 Strongly disagree

完全符合 Strongly agree

11. 当您为了集齐一套盲盒或者抽隐藏款，花费超出了原本预算时，您通常会如何说服自己接受这笔支出？When you overspend your original budget in order to complete a set of blind boxes or get a secret figure, how do you usually convince yourself to accept the expense? (Select all that apply, limit to 2 items)

“这是给辛苦工作/学习的自己的奖励。” "This is a reward for myself who has been working/studying hard."“这不仅仅是玩具，以后还能升值/收藏。” "This is not just a toy, it can appreciate in value / be collected in the future."“也就几十块钱，少喝两杯奶茶就有了。” "It's only a few dozen yuan, just skip two cups of milk tea and it's covered."“如果不买我会很难受，花钱买开心很值。” "If I don't buy it, I'll feel really bad, spending money for happiness is worth it."我不会超支。I don't overspend.

12. 请回忆您最近一次去线下门店或线上抽盲盒的经历：Please recall your most recent experience of buying blind boxes in a physical store or online:

进店/打开APP前，您心里计划买几个？Before entering the store / opening the app, how many did you plan to buy in your mind?___ 实际上，您最后买了几个？Actually, how many did you end up buying? ___

13. 如果在结账时发现还差一个就能凑齐“端盒”（全套），但您的预算已经不够了，您通常会？If at checkout you find that you are one short of completing a "full set" (entire series), but your budget is already insufficient, what do you usually do?

14. 您认为自己购买盲盒主要是出于什么原因？What do you think is the main reason you buy blind boxes?

15. 如果您买了一堆盲盒，结果全是重复的普通款（雷款），没有任何惊喜，您事后的想法更接近于？If you bought a bunch of blind boxes and they all turned out to be repeated common figures ("dud figures"), with no surprises at all, which thought is closer to how you feel afterward?

我太冲动了，这就是浪费钱，下次再也不这样了。I was too impulsive, this is a waste of money, I'll never do this again.虽然没抽到好的，但拆盒的过程很解压，这也是一种体验。Although I didn't get any good ones, the process of unboxing is very stress-relieving, that itself is an experience.这些重复的可以拿去二手市场回血，或者送人，不算亏。These duplicates can be sold on the second-hand market to recoup some costs, or given away, so it's not a loss.肯定是这一批次有问题，不是我运气不好。It must be that this batch has issues, it's not that I have bad luck.

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