Survey on College Students' Awareness and Consumption of Green Rice

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1. Your major type?

Agriculture-related major 涉农类专业Non-agricultural major 非涉农类专业

2. How often do you watch short videos about green rice planting?你刷到绿色水稻种植科普短视频的频率？

A 从未 NeverB 每月 1-2 次 Once or twice a monthC 每周≥1 次 Once a week or more

3. 你参与校园绿色农业科普活动的次数？How many campus green agriculture lectures have you attended?

A 0 次 ZeroB 1-2 次 1–2 timesC ≥3 times 3 times or more

4. 你会主动查找绿色水稻种植相关知识吗？Do you actively search information about green rice planting?

A 完全不会 NeverB 偶尔 SometimesC 经常 Frequently

5. 绿色水稻种植完全不使用化肥、农药

Green rice uses zero chemical fertilizers and pesticides.

1=Strongly Disagree2=Disagree3=Neutral4=Agree5=Strongly Agree

6. 绿色大米和普通大米不存在种植标准差别

There are no planting standard differences between green rice and ordinary rice.

1=Strongly Disagree2=Disagree3=Neutral4=Agree5=Strongly Agree

7. “绿色大米” 只是商家抬高价格的营销噱头

The label of green rice is only a marketing trick to raise prices

1=Strongly Disagree2=Disagree3=Neutral4=Agree5=Strongly Agree

8. 买大米时，我会优先挑选有绿色标识的大米

I prioritize certified green rice when purchasing rice.

A 完全不会 NeverB 不确定 UnsureC 愿意 Willing

9. 我愿意为符合绿色种植标准的大米支付价格溢价

I am willing to pay a price premium for standard green rice.

A 不愿加价 Refuse extra costB 溢价 5%-10% 5%-10% premiumC 溢价 10% 以上 Over 10% premium

10. 只要种植规范，我愿意更换常吃的大米品牌

I will switch rice brands for officially certified green rice.

A 不愿意 UnwillingB 看情况 DependsC 愿意 Willing

11. 了解绿色水稻优势后，我会长期选购绿色大米

I will keep buying green rice after learning its planting advantages.

A 不会 NoB 不确定 UnsureC 会 Yes

12. 我会向同学推荐合规种植的绿色大米

I will recommend certified green rice to my classmates.

A 不愿意 UnwillingB 无所谓 IndifferentC 愿意 Yes

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