品牌颜色特征对消费者品牌感知的影响研究

本问卷旨在研究品牌颜色特征(包括色相、饱和度和明度)对消费者品牌感知的影响,为品牌视觉设计提供参考依据
1. 您的性别?
2. 您的年龄
3. 您的身份?
4.

您平均每月生活费是多少

5.

您平均每月购物次数

6.

以下哪个颜色最接近这个标志的主色?/ Which of the following colors best matches the main color of this logo?

7.

我本身喜欢这个颜色。/ I like this color in itself.

8.

我在日常生活中经常遇到类似颜色(服装、家居、电子产品等)。/ I often encounter similar colors in everyday life (clothing, interior, electronics, etc.). 

9.

哪种颜色使品牌看起来最高端、最昂贵?/ Which color makes the brand look most premium and expensive? 

10.

哪种颜色使品牌看起来最优质、最可靠?/ Which color makes the brand look most high-quality and reliable? 

11.

哪种颜色使品牌看起来最温暖、最亲切?/ Which color makes the brand look most warm and friendly?

12.

哪种颜色使品牌看起来最开放、最平易近人?/ Which color makes the brand look most open and approachable?

13.

哪种颜色使品牌最容易记住、最容易被识别?/ Which color makes the brand most memorable and recognisable?

14.

哪种颜色赋予品牌最鲜明的个性(性格)?/ Which color gives the brand the most bright personality (character)?

15.

哪种颜色最适合面向年轻人的品牌(18–28岁)?/ Which color best suits a youth-oriented brand (18–28 years old)?

16.

哪种颜色最适合高端/奢侈品牌?/ Which color best suits a status / luxury brand?

17.

颜色的亮度(明暗)和饱和度(鲜艳程度)会影响我对品牌的选择。/ Color brightness (lightness/darkness) and saturation (vividness) affect my brand choice.

18.

标志的颜色会影响我对品牌的信任度。/ Logo color affects my trust in the brand.

19.

颜色会影响我对产品价格和质量的判断。/ Color affects my perception of price and product quality.

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