Questionnaire on Pet Travel & Consumption Preference
Respondent Basic Profile
1. How long have you kept pets?
Less than 1 year
1-3 years
3-5 years
More than 5 years
No pets at present but plan to raise one
No pets at present, just love pets
2. Types and number of your current pets
Small dogs (under 10kg)
Medium-sized dogs (10-25kg)
Large dogs (over 25kg)
Cats
Other pets (rabbits, birds, reptiles, etc.)
Keep no pets currently
3. Your regular residence area?
Suburban areas of Shanghai (Fengxian, Minhang, Pudong, etc.)
Downtown Shanghai
Areas surrounding Shanghai (Suzhou, Jiaxing, Kunshan, etc.)
Other provinces and cities
4. The monthly budget you are willing to spend on exclusive entertainment or travel for pets?
Under 200 RMB
200-500 RMB
500-1000 RMB
1000-2000 RMB
Over 2000 RMB
5. How often have you taken your pets out for leisure trips (excluding daily walks) in the past year?
Never
1-2 times
3-5 times
More than 6 times
6. Please sort the following factors by priority when choosing travel destinations for pets (drag to rearrange)
Enclosed and safe venues for pets to run freely
Availability of exclusive pet catering and snacks
Pet access to indoor spaces (restaurants, accommodations)
Great photo spots suitable for social media sharing
Pet socializing and interactive activities
Short travel distance for same-day round trips
Suitable for gatherings with family and friends
7. Pet-related services you have consumed in the past year (multiple choices allowed)
Tickets for pet parks, swimming pools and obstacle courses
Pet-friendly restaurants and afternoon tea experiences
Pet boarding and training services
Pet-friendly homestays and hotels
Pet-themed events, gatherings and competitions
Have never consumed any of the above services
8. Have you heard of Pet Adventure Island or Principal Dog?
Have visited it and know it well
Have heard of it and know it is a pet-themed park
Have heard of it but know little about its specific services
Never heard of it
9. In your impression, what is Pet Adventure Island most like?
A large lawn park for dog walking
An amusement park equipped with pet swimming pools
A pet-friendly restaurant for dining with pets
A vacation resort integrating accommodation, catering and various activities
Have no clear idea
10. When you know there is a human-pet resort in Shanghai featuring pet treehouse hotels, pet French cuisine, pet boarding & training services and nine-island adventure experiences, what is your first reaction?
Extremely interested, eager to check prices and booking information immediately
Fairly interested, will save it as a travel option
Neutral, think it is not much different from ordinary pet parks
Less interested, consider it too complicated or unnecessary
Skeptical, worried that the actual experience fails to live up to publicity
11. What is your most likely travel plan when visiting Pet Adventure Island?
One-day same-day tour
Two-day one-night weekend mini-vacation (with accommodation)
In-depth stay of three days and two nights or longer
Participate in designated activities only (such as pet competitions and themed parties)
12. Factors that may stop you from choosing Pet Adventure Island (multiple choices allowed)
Far distance and inconvenient transportation
Excessively high charges beyond budget
Worried about safety risks caused by crowds and numerous pets
Concerns about hygiene conditions of accommodation for both humans and pets
Lack of clear understanding of on-site entertainment items
Few suitable activities for your pets (e.g. cats, small-sized dogs)
Others: ________
13. Which platforms do you use most to obtain information about human-pet travel and pet supplies? (Choose up to 2 options)
Xiaohongshu (Redbook)
Douyin (TikTok)
WeChat Moments ＆ Official Accounts
Weibo
Dianping
Pet-themed communities and WeChat groups
Recommendations from friends
14. Which of the following Xiaohongshu titles is most likely to attract you to click in?
"There is pet French cuisine in Shanghai! A day of taking dogs to enjoy Michelin-level meals"
"Led by Principal Dog! Complete guide to collect warrior badges in Pet Adventure Island"
"Field test of pet-friendly treehouse hotels in Jiangsu-Zhejiang-Shanghai region, is it worth staying?"
"Where to take dogs on weekends? Horizontal evaluation of 9 pet parks in Shanghai"
"Pet lover without pets explores Pet Adventure Island, indulging in pet cuddles all day long"
15. Which form of influencer promotion do you approve of?
○ Authentic experience reviews with objective comments covering pros and cons (long articles with pictures)
High-quality short videos highlighting atmosphere and photography effects
Preferential deal promotion with direct coupon links
Interesting story content with anthropomorphic pet plots
Rarely watch influencer content, only trust recommendations from acquaintances
16. Pet Adventure Island plans to launch a pet water park (including pet swimming pools and slides) and island-circling pet cruise tours.
Which one appeals to you more?
Pet water park, ideal for pet water activities in summer
Island-circling cruise tour with brand-new experience
Look forward to both projects
Not interested in either
Prefer other activities: ________
17. If your friends who love pets but keep none want to visit Pet Adventure Island with you, what is their biggest motivation?
Pure love for animals and desire to interact and take photos with pets
Regard it as a trendy gathering spot for friends
Attracted by the IP image of Principal Dog, just like meeting classic cartoon characters in theme parks
Pleasant environment and perfect photo-taking spots for social media
Honestly speaking, they are unlikely to be willing to go
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