（Laos）Questionnaire of Chinese Language Brand Image

尊敬的受访者：

您好！感谢您参与本次调查。我们目前正在开展《中文品牌形象认知研究》。本问卷旨在了解老挝民众对中文品牌形象的认知情况。问卷采用匿名方式，所有数据仅用于学术研究，不涉及任何商业用途，您的个人信息将严格保密。

本问卷没有标准答案，请根据您的真实想法填写即可。整个问卷约需3-5分钟完成。衷心感谢您的支持与帮助！

Dear Respondent: Hello! Thank you for participating in this survey. We are currently conducting the research titled "Current Situation and Generation Path of Chinese Brand Image Recognition". This questionnaire aims to understand your perception of the Chinese Language brand image. The questionnaire is conducted anonymously, and all data will be used solely for academic research and will not be used for any commercial purposes. Your personal information will be strictly kept confidential.

There are no standard answers for this questionnaire. Please fill in according to your true thoughts. The entire questionnaire should take approximately 3 to 5 minutes to complete. We sincerely appreciate your support and assistance!

Ⅰ. 基本信息basic information

1. 年龄Age：

2. 性别Gender：

3.您所在的大区The region where you are located:
4.您的最高学历Your highest educational attainment:
5.您目前的职业Your current occupation: （包括学生including student）
6.您的工作是否与中国有关Is your job related to China?:
7.您的宗教信仰Your religious belief:
8.您是否为华裔Are you of Chinese descent?:
9.您是否曾在中资企业工作（或正在工作）Have you ever worked (or are currently working) in a Chinese-funded enterprise?:
10.您是否学习过中文?Have you ever studied Chinese?:
11. 11.您学习中文的时间The duration of your study of Chinese: ____years____months
12.Your current Chinese proficiency level:
13.您是否去过中国Have you ever been to China?
14.如果去过，请写出您去过的中国城市If you have been there, please write down the Chinese cities you have visited.:

Ⅱ. 中文品牌形象认知Brand image of the Chinese Language

(1=completely disagree, 2=disagree, 3=not sure,4=relatively agree, 5=completely agree)


1. 我知道中国是世界上有重要影响力的大国。

I know that China is a major country with significant influence in the world.

2.提到中国，我会想到经济高速增长、历史悠久和科技先进。
When I think of China, I associate it with rapid economic growth, a long history, and advanced technology.

3.我希望有机会去中国旅游或生活。

I hope to have the opportunity to travel or live in China.

4.我会主动向朋友介绍中国文化或发展成就。

I will actively introduce Chinese culture or achievements to my friends.

5.我知道有很多不同年龄、不同职业的人在学习或使用中文。

I know that there are people of different ages and occupations learning or using Chinese.

6.我觉得能够学会中文的人有不错的学习能力。

I think that those who can learn Chinese have good learning abilities.

7.我认为会说中文的人在老挝社会中更具竞争力。

I believe that people who can speak Chinese have a greater competitive edge in Laos society.
8.我对会说中文的人有好印象，愿意与他们交往。
I have a favorable impression of people who can speak Chinese and am willing to interact with them.

9.我认为中文的声调富有变化，具有音乐美感。

I think the tones in Chinese are rich in variation and possess a musical beauty.
10.我觉得中文的成语蕴含丰富文化故事，很有意思。
I think that Chinese idioms contain rich cultural stories and are very interesting.
11.我认为中文的语法没有复杂的词形变化，学习起来比较简单。
I think the grammar of Chinese does not have complex word forms that change, making it relatively easy to learn.
12.我认为汉字像绘画一样具有审美价值。
I think Chinese characters, like paintings, have aesthetic value.

13. 请评价以下语言在老挝的声望。Please assess the prestige of the language within Laos.

(1 = very low reputation, 2 = low, 3 = average, 4 = high, 5 = very high reputation)

  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）

14. 请评价以下语言在不同场景中的实用价值。 Please evaluate the practical value of the following language in different scenarios.

(1 = No value, 2 = Low value, 3 = Average, 4 = Relatively valuable, 5 = Very valuable)


A.职业求职/升职value of Career job hunting / promotion

  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）
B.日常生活与社交 Value of Daily Life and Social Interaction 
  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）
C.国际交流与信息获取 Value of International Communication and Information Acquisition
  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）

15. 请评价以下语言。Please evaluate the following language.

(1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly Agree)


A.我对这门语言有好感I have a favorable impression of this language. 

  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）
B.我认为这门语言有学习价值I think this language has learning value. 
  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）
C.掌握这门语言在我的社交圈中受到重视Mastering this language is highly valued in my social circle.
  • 1
  • 2
  • 3
  • 4
  • 5
老挝语（Lao language）
英语（English）
中文普通话（Chinese Mandarin）
闽南话（Hokkien）
客家话（Hakka）

Ⅲ. 中文品牌形象影响因素Factors Affecting Brand Image of Chinese Language

(1=completely disagree, 2=disagree, 3=not sure,4=relatively agree, 5=completely agree)


1.我认为中国的中文推广政策对老挝是有益的。

China's promotion policies for the Chinese language are beneficial to Laos.

2.孔子学院提升了中文在老挝的形象。

The Confucius Institutes have enhanced the image of the Chinese language in Laos.

3.中文能力正成为老挝的重要技能。

Chinese language proficiency is becoming an important skill in Laos.

4.中文教师或华裔朋友让我对中文产生了好感。

Chinese teachers or Chinese-speaking friends have made me develop a favorable impression of the Chinese language.

5.我会主动观看中国影视作品或短视频。

I will actively watch Chinese films or short videos.

6.我会主动通过中国社交媒体（如小红书、抖音等）获取资讯或娱乐内容。

I will actively obtain information or entertainment content through Chinese social media (such as Xiaohongshu, Douyin, etc.).

7.我会主动关注本国社交媒体中与中国或中文相关的账号。

I will actively follow accounts related to China or Chinese on my country's social media.
8.我曾因为社交媒体中的中文内容而对中文产生兴趣。
I once became interested in the Chinese content on social media and developed a fondness for the Chinese language.
9.我认为中文应该成为像英语一样的全球主导语言。
I think the Chinese language should become a global dominant language like English.
10.我认为中文与英语、老挝语应享有同等的国际地位。I believe that the Chinese language, along with English and Lao language, should have equal international status.
11.我认为中文受重视主要是因为中国经济强大，而不是语言本身的魅力。
I think the reason why the Chinese language is valued is mainly because of the strong economy of China, rather than the charm of the language itself.
12.我认为学中文不应该和一个人的政治立场挂钩。
I think learning Chinese should not be linked to a person's political stance.
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