questionnaire
1. Q1: Are you Chinese? ( 你是中国人吗？)
Yes
No
2. Q2: Are you above 18 years old? ( 你是18岁以上吗？)
Yes
No
3. Q3: Have you purchased products from a cross-border e-commerce platform within the last 12 months?（在过去12个月内，您是否从跨境电子商务平台购买过产品？）
Yes
No
4. Q4: Age (年龄)
18–24
25–34
35–44
45–54
55 and above
5. Q5: Gender （性别）
Male
Female
Prefer not to say
6. Q6: How often do you purchase products from cross-border e-commerce platforms?
less than once per month
1–2 times per month
3–5 times per month
More than 5 times per month
7. Q7: What is the main reason why you choose the cross-border e-commerce platform?
Price competitiveness （价格竞争力）
Product variety （产品种类）
Convenient shopping experience （方便）
Brand reputation （品牌声誉）
Other （其他）
8. Q8: How important is logistics service when deciding whether to purchase from a cross-border e-commerce platform?
Not Important at All （不重要）
Slightly Important （一般重要）
Moderately Important （中等重要）
Important （重要）
Very Important （非常重要）
9. Q9: Which cross-border e-commerce platform do you use most frequently?
Amazon
AliExpress
Temu
SHEIN
Others
10.
Section 2: Please indicate your level of agreement with the following statements regarding your overall satisfaction with the logistics service of the cross-border e-commerce platform.
（请表明您对以下陈述的高度认可，关于您对跨境电商平台物流服务的整体满意度。）
1 = Strongly Disagree （十分不同意）
2 = Disagree （不同意）
3 = Neutral （中立）
4 = Agree （同意）
5 = Strongly Agree （十分同意）
Q10: My order usually arrives within the promised delivery time. （我的订单通常会在承诺的送达时间内送达。）
1
2
3
4
5
11. Q11: The delivery speed meets my expectations.
1
2
3
4
5
12. Q12: Delays in delivery rarely occur.
1
2
3
4
5
13. Q13: The delivery time is consistent across different orders.
1
2
3
4
5
14. Q14: The tracking information provided by the platform is accurate.
1
2
3
4
5
15. Q15: The platform provides timely updates on the delivery status.
1
2
3
4
5
16. Q16: It is easy for me to track my order throughout the delivery process.
1
2
3
4
5
17. Q17: The logistics information provided is clear and understandable.
1
2
3
4
5
18. Q18: Products usually arrive in good condition.
1
2
3
4
5
19. Q19: The products are well packaged during delivery.
1
2
3
4
5
20. Q20: The products I receive are usually complete and free from missing items.
1
2
3
4
5
21. Q21: Products are rarely damaged during transportation.（产品在运输过程中很少损坏。）
1
2
3
4
5
22. Q22: Overall, I am satisfied with the logistics service provided by this platform.
1
2
3
4
5
23. Q23: The logistics service meets my expectations.
1
2
3
4
5
24. Q24: Compared with my expectations, the logistics service performs very well.
1
2
3
4
5
25. Q25: I am pleased with the logistics service provided by this platform.
1
2
3
4
5
26. Q26: This platform provides a more satisfying logistics experience than most alternatives.
1
2
3
4
5
27. Q27: I would continue purchasing from this platform even if competitors offered similar products.
1
2
3
4
5
28. Q28: I intend to purchase products from this cross-border e-commerce platform again in the future.
1
2
3
4
5
29. Q29: I expect to purchase from this platform in the near future.
1
2
3
4
5
30. Q30: I would recommend this platform to my friends or relatives.
1
2
3
4
5
31. Q31: I would say positive things about this platform to others.
1
2
3
4
5
32. Q32: This platform would be one of my preferred choices for future online shopping.
1
2
3
4
5
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