Pop Mart Digital Marketing\nQuestionnaire\n泡泡玛特数字营销调查问卷
1. What is your gender? 您的性别
Male 男
Female 女
Prefer not to say 不愿透露
2. Which age group do you belong to? 您的年龄段
Under 18 18岁以下
18-25 18-25岁
26-35 26-35岁
36-45 36-45岁
Over 45 45岁以上
3. What is your current occupation? 您目前从事的职业
Student 学生
Office worker 企业职员
Freelancer 自由职业
Service industry staff 服务业从业者
Others 其他
4. Your monthly disposable income for leisure consumption: 您每月可自由支配休闲消费金额
Under 3000 RMB 3000元以下
3000-5000 RMB 3000-5000元
5000-8000 RMB 5000-8000元
Over 8000 RMB 8000元以上
5. How often do you purchase Pop Mart products? 您平均多久购买一次泡泡玛特
At least once a week 一周至少一次
Once a month 一月一次
Once every 3-6 months 3-6个月一次
Less than once a year 一年不到一次
6. What is your main motivation to buy Pop Mart blind boxes? 您购买泡泡玛特盲盒的主要动机是
Love the IP image 喜爱IP形象
Fun of blind box unpacking 开盲盒的趣味性
Collection & display 收藏陈列
Gifts for friends 送礼
7. Through which channel did you first know Pop Mart? 您第一次了解到泡泡玛特渠道是
Overseas social media (TikTok/Instagram/Youtube) 海外社交平台
Physical store 线下实体门店/商超专柜
Cross-border e-commerce (Amazon/Shopee/Lazada) 海外电商平台
Word of mouth/KOL recommendation 朋友、博主推荐
Toy exhibition 线下潮玩展会
8. Do local Pop Mart stores often have out-of-stock items & different toy series in different regions? 您所在地区线下门店盲盒款式经常缺货、区域款式差异大吗
Often, hot styles are always sold out 经常，热门款基本买不到
Sometimes, certain series run out 偶尔，部分系列会缺货
Rarely, stores have sufficient stock 很少，门店货源充足
Not noticed 没留意过
9. Which Pop Mart product do you prefer most? 您更喜欢泡泡玛特哪类产品
Regular blind box series 常规盲盒系列
Large collectible figures 大尺寸手办/珍藏款
Co-branded IP limited edition 联名IP限定款
Merchandise accessories 周边配饰（徽章、收纳盒等）
10. Do you think Pop Mart’s overseas product designs fit local cultural preferences? 您认为泡泡玛特海外产品设计是否贴合本地文化喜好
Very suitable 非常贴合
Moderate, slight local adaptation 一般，有少量本地化调整
Not suitable, mostly Chinese style 不太贴合，偏向中国本土审美
No local design at all 完全无本地化设计
11. What price range of a single Pop Mart blind box can you accept? 您能接受单盒泡泡玛特盲盒的价格区间是
Under 59 RMB 59元以下
59–89 RMB 59-89元
90–129 RMB 90-129元
Over 129 RMB 129元以上
12. Compared with local toy brands, do you think Pop Mart is overpriced? 对比本地潮玩品牌，您觉得泡泡玛特定价偏高吗
Much more expensive 明显偏高
Slightly expensive, acceptable 略高，但可以接受
Same price level 价格持平
Better value for money 性价比更高
13. Which channel do you usually buy Pop Mart? 您购买泡泡玛特最常选择的渠道是
Physical offline store 线下实体门店
Official overseas website 品牌海外官网
Third-party e-commerce 第三方跨境电商
Pop-up store 线下展会、快闪店
Second-hand platform 二手交易平台
14. Will uneven stock allocation between local stores reduce your willingness to buy? 区域门店货品分配不均（A店有系列、B店无）是否影响您的购买意愿
Seriously affect, give up buying 严重影响，会放弃购买
Slightly affect, visit more stores 轻微影响，会多跑几家门店
Hardly affect 几乎无影响
Not care 不关心
15. Are you satisfied with the overseas delivery speed and after-sales service of Pop Mart online orders? 您对泡泡玛特线上订单海外配送速度与破损售后满意吗
Very satisfied 非常满意
Basically satisfied 基本满意
General, many delivery delays 一般，经常配送延迟
Dissatisfied, poor after-sales for damaged goods 不满意，破损售后处理差
16. Will short videos & livestream promotions on overseas social media drive you to purchase? 海外社交平台短视频、直播种草会促使您下单吗
Definitely will 一定会
Sometimes 偶尔会
Rarely 基本不会
Never 完全不会
17. Would you be willing to try Pop Mart’s AI custom figure design tool? 您愿意尝试泡泡玛特推出的AI自定义手办设计工具吗
Very willing to experience it 非常愿意体验
Will try it out of curiosity 出于好奇会尝试一次
Don’t care, depends on the cost 无所谓，看收费情况
Unwilling to use it 不愿意使用
18. What is your biggest expectation for Pop Mart’s AI customized blind box design? 您对泡泡玛特AI定制盲盒设计最大的期待是
Free to adjust appearance & clothing 自由调整形象、服饰
Generate exclusive limited IP for myself 生成个人专属限定IP
Combine local cultural elements automatically 自动融合本地文化元素
Low additional customization cost 定制额外花费低廉
19. Overall satisfaction of Pop Mart overseas market (product, price, place, promotion): 综合产品、定价、渠道、线上营销，您对泡泡玛特海外市场的整体满意度
Very satisfied 非常满意
Satisfied 比较满意
Neutral 一般
Dissatisfied 不太满意
Very dissatisfied 非常不满意
20. Open question: Do you have any other suggestions for Pop Mart’s global expansion? 开放问答：您对泡泡玛特海外发展还有其他建议吗
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