观看广告实验后的问卷调查 B组 Questionnaire after watching advertising experiment B
请根据您刚才观看的狗产品广告来评估以下陈述。本问卷中没有正确或不正确的答案。请根据您的真实感受进行选择。
所有问题均采用以下方法评分:
1=强烈反对
2=不同意
3=中性
4=同意
5=非常同意
Please evaluate the following statements based on the dog product advertisement you just watched. There are no correct or incorrect answers in this questionnaire. Please choose based on your true feelings.
All questions are scored using the following methods:
1=Strongly disagree
2=Disagree
3=Neutral
4=Agree
5=Strongly agree
Q1.我对这个广告的总体印象是积极的。My overall impression of this advertisement is positive. 很不同意 Strongly disagree
很同意 Strongly agree
Q2.在看这个广告的时候,我的情绪受到了一定的影响。While watching this advertisement, my emotions were somewhat affected. 很不同意 Strongly disagree
很同意 Strongly agree
Q3.这个广告在情感上吸引了我。This advertisement is emotionally appealing to me. 很不同意 Strongly disagree
很同意 Strongly agree
Q4.这则广告中传达的养狗方式与我的实际做法相似。The way of raising dogs conveyed in this advertisement is similar to my actual practice. 很不同意 Strongly disagree
很同意 Strongly agree
广告中传达的养狗方式在哪些方面与您的养狗方式有很大的区别呢?In what aspects does the way of raising a dog conveyed in the advertisement differ significantly from your way of raising a dog?
Q5.这则广告所反映的对待狗的价值观与我的观点一致。The values of treating dogs reflected in this advertisement are consistent with my views. 很不同意 Strongly disagree
很同意 Strongly agree
这则广告所反应的具体哪些价值观与您的价值观不一致呢?What specific values does this advertisement reflect that are inconsistent with your values?
Q6.我认为这个广告是针对像我这样的养狗人的。 I think this advertisement is aimed at dog owners like me. 很不同意 Strongly disagree
很同意 Strongly agree
Q7.看完这则广告后,我愿意进一步了解产品的详细信息。After reading this advertisement, I am willing to further understand the detailed information of the product. 很不同意 Strongly disagree
很同意 Strongly agree
Q8.如果我在不久的将来需要这样的产品,我会考虑广告中的产品。If I need such products in the near future, I will consider the products advertised. 很不同意 Strongly disagree
很同意 Strongly agree
Q9.与同类产品相比,我更喜欢优先考虑广告中的产品。Compared to similar products, I prefer to prioritize the products advertised. 很不同意 Strongly disagree
很同意 Strongly agree
Q10.只要价格和其他购买条件合适,我愿意购买广告中的产品。I am willing to purchase the product advertised, provided that the price and other purchasing conditions are suitable. 很不同意 Strongly disagree
很同意 Strongly agree
Q11.这则广告让我清楚地了解了产品的主要功能、特点或用途。This advertisement gave me a clear understanding of the main functions, features, or usage of the product. 很不同意 Strongly disagree
很同意 Strongly agree
Q12广告让我注意到该产品与日常生活、陪伴或照顾狗之间的联系。Advertisement drew my attention to the connection between the product and the daily life, companionship, or care of dogs. 很不同意 Strongly disagree
很同意 Strongly agree
Q13.这则广告通过视觉或叙事赋予狗更突出的情感、个性或性格特征。This advertisement endows dogs with more prominent emotional, personality, or character traits through visuals or narrative. 很不同意 Strongly disagree
很同意 Strongly agree
Q14.您是否购买或使用过与去广告中类似的狗产品?Have you ever purchased or used dog products similar to those advertised in the past? 是的 Yes 没有 No 不确定 Uncertain