泡泡玛特
1. How old are you?
A. Under 18
B. 18–22
C. 23–28
D. Above 28
2. Which Southeast Asian country do you live in?
A. Singapore
B. Thailand
C. Malaysia
D. Indonesia
E. Vietnam / Philippines
3. Have you ever bought Pop Mart blind boxes?
A. Multiple times
B. Once or twice
C. Heard but never bought
D. Never heard of Pop Mart
4. Where do you prefer to buy trendy toy blind boxes?
A. Offline physical store
B. Mall vending machine
C. TikTok/Shopee live stream
D. Official cross-border online store
5. What is your acceptable unit price for a single blind box?
A. Below 10 USD
B. 10–18 USD
C. 19–28 USD
D. Over 28 USD
6. What attracts you most to buy blind boxes?
A. Cute IP character design
B. Limited edition scarcity
C. Gift for friends
D. Social sharing on social media
7. What is your biggest dissatisfaction with Pop Mart products now?
A. Too high price
B. Lack of local cultural elements
C. Slow new product launch
D. Single product style
8. Do you think Pop Mart provides enough Southeast Asia exclusive limited toys?
A. Far from enough
B. Slightly insufficient
C. Moderate
D. Very sufficient
9. What channel problem troubles you most when purchasing Pop Mart?
A. Few offline stores near my location
B. Long online delivery time
C. Complex return process
D. High shipping cost
10. Which social platform do you follow toy brands most?
A. TikTok
B. Instagram
C. Facebook
D. Others
11. What promotion method do you prefer most?
A. KOL live streaming discount
B. Offline theme exhibition & signing event
C. Festival limited blind box
D. Member point exchange
12. Do you think Pop Mart’s social media content fits local Southeast Asian culture?
A. Not matching at all
B. A little stiff
C. Basically suitable
D. Very localized
13. Which optimization do you want Pop Mart to prioritize in Southeast Asia?
A. Local cultural IP design
B. Lower price & affordable mini sets
C. More offline sales points
D. Richer local live streaming activities
14. Any other suggestions for Pop Mart’s marketing in Southeast Asia? (Open-ended question)
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