关于公司团建文创定制的调查问卷
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1. 公司所属行业是？What industry is your company in?
A.互联网/科技 Internet / Technology
B.制造业 Manufacturing
C.金融 Finance
D.教育 Education
E.服务业 Service industry
F.国企/ 事业单位 State‑owned enterprise/Public‑institution
G.其他 Others
2. 公司员工总人数规模？What is the total number of employees in your company?
A.50 人以内 Within 50 people
B.50-200人 50‑200 people
C.200‑500人 200‑500 people
D.500-1000人 500-1000 people
E.1000人以上 More than 1000 people
3. 公司负责团建、礼品采购的岗位是？Which position in your company is responsible for team‑building and gift procurement?
A.行政 Administration
B.人力HR Human Resources (HR)
C.品牌市场 Brand Marketing
D.管理层 Management
E.其他 Others
4. 公司每年大概有多少次团建 / 员工活动？ Approximately how many team‑building / employee activities does your company hold each year?
A.1-2次 1‑2 times
B.3-5次 3-5 times
C.6-10次 6-10 times
D.10次以上 morn than 10 times
E.暂无 Not available
5. 公司目前开展过哪些类型团建？（可多选）What types of team‑building activities has your company conducted so far? (Multiple choices allowed)
A.户外拓展 Outdoor Team‑building
B.室内趣味团建 Indoor Fun Team‑Building
C.手工 DIY 团建 Hand‑made DIY team building
D.主题沙龙 Theme Salon
E.聚餐年会类 Dinner‑party ＆ annual‑meeting events
F.旅行团建 Travel‑based team building
G,几乎没有 Hardly any
6. 公司偏好的团建形式？What team‑building activities does your company prefer?
A.轻松休闲娱乐型 Relaxed‑leisure entertainment style
B. 团队协作拓展型 Team‑building ＆ collaboration‑oriented
C.文创手工体验型 Cultural‑creativity Hand‑craft Experience Type
D.文化主题沉浸式 Cultural‑themed immersive experience
E.其他 Others
7. 单次团建人均预算大概多少？What is the approximate per‑person budget range for a single team‑building activity?
A100元以内 Within 100 yuan
B.100‑300 元 100-300yuan
C.300-600元 300-600yuan
D.600-1000元 600-1000yuan
E.1000元以上 Over 1000 yuan
8. 团建希望优先解决什么目标？（可多选）What goals do you hope to prioritize for team‑building activities? (Multiple choices allowed)
A.放松员工压力 Relieve employees' stress
B.提升团队凝聚力 Enhance team cohesion
C. 传递企业文化 Convey corporate culture
D.节日纪念留念 Festival commemoration and memento
E. 拍照宣传出素材 Produce materials for photo promotion
9. 团建活动期望时长？What is the expected duration of the team‑building activity?
A.半天 half‑day
B.1天 One day
C.1-2天过夜 1‑2 days with overnight stay
D.多日出游 Multi‑day trip
10. 公司团建一般的举办节点？（可多选） What are the usual occasions for your company's team‑building activities? (Multiple selections allowed)
A.季度活动 Quarterly events
B.年度年会 Annual Annual Conference
C.节日 Festival
D.新员工入职 New employee onboarding
E. 项目庆功 Project celebration
F.随机安排 Random arrangement
11. 公司是否有采购企业定制文创 / 周边礼品的习惯？ Does your company have a habit of purchasing custom corporate cultural‑creative / peripheral gifts?
A.经常采购 Frequent purchases
B.偶尔采购 Occasional procurement
C.很少采购 Rarely purchase
D.从未采购，有计划 Never purchased, but have plans
E.完全没需求 No demand at all
12. 公司会在哪些场景使用定制文创？（可多选） In which scenarios will your company use customized cultural and creative products? (Multiple choices allowed)
A.办公文具 Office Stationery
B.日用好物 Daily‑use Essentials
C.潮玩摆件 Trendy toy ornaments
D.服饰配饰 Apparel ＆ Accessories
E.非遗手工类 Intangible Cultural Heritage Handicrafts
F.食品礼盒 Food Gift Box
G.IP/ 企业形象专属摆件 IP / Corporate Image‑Exclusive Ornaments
13. 公司会在哪些场景使用定制文创？（可多选） In which scenarios does your company use customized cultural and creative products? (Multiple choices allowed)
A.团建伴手礼 Team‑building souvenir gifts
B.节日员工福利 Employee Holiday Benefits
C.客户拜访馈赠 Customer visit gifts
D.周年纪念 Anniversary
E.展会活动 Exhibition events
F.新员工入职礼 New employee onboarding gift
14. 您是否有专属商标设计的需求?Do you have a demand for exclusive trademark design?
15. 在活动或周边产品设计上，您是否有特定的主题或元素要求?Do you have any specific theme or element requirements for the event or peripheral product design?
16. 选择文创定制，您最看重？（可多选）What do you value most when choosing custom cultural‑creative products? (Multiple selections allowed)
A. 价格性价比 Price and cost‑performance
B. 设计创意好看 Creative and attractive design
C. 产品质量质感 Product quality and texture
D. 交付工期快 Fast delivery lead time
E. 可以深度贴合企业文化 Can closely align with corporate culture
17. 您希望我们如何向您展示方案? How would you like us to present the proposal to you?
A.文字方案 Text‑based plan
B.图片示例 Picture example
C.视频演示 Video demonstration
D.线下沟通 Video demonstration
18. 如果有服务商可以一站式提供：团建活动策划执行 + 文创周边定制 + 企业 IP 商标设计，您是否感兴趣？Would you be interested if a service provider can offer one‑stop services including team‑building activity planning and execution, cultural and creative merchandise customization, and corporate IP and trademark design?
A.非常感兴趣，愿意进一步沟通 Very interested and willing to communicate further
B.可以了解对比 can be understood and compared
C.暂时不需要 Not needed for the time being
D.完全不考虑 Not considered at all
19. 您之前是否有类似的合作经验?如果有，您对哪些方面比较满意或有改进建议?Do you have any previous similar cooperation experience? If yes, what aspects are you satisfied with, or what suggestions for improvement do you have?
20. 对于团建、文创定制服务，您还有什么想法或者期待？Do you have any other ideas or expectations regarding team‑building and cultural‑creative customization services?
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