Survey Questionnaire: Blue Moon's Potential Entry into the US Market
1. Your gender
Male
Female
Other
2. Your age group
18-24
25-34
35-44
45-54
55 and above
3. Do you live in the United States?
Yes, long‑term resident
No
4. How often do you buy imported laundry products (laundry detergent / laundry pods)?
Almost never
Occasionally (1‑2 times every six months)
Frequently (1‑2 times per month)
Almost always buy imported products
5. What factors do you value most when choosing laundry detergent? (Multiple choices allowed)
Cleaning power
Fragrance
Price
Eco‑friendly ingredients
Fabric protection ＆ colour care
Brand reputation
Product volume
Others
6. Where do you mainly buy laundry detergent? (Multiple choices allowed)
Physical supermarkets (Walmart, Target, etc.)
Online platforms such as Amazon
Discount stores
Asian‑American supermarkets
Others
7. How satisfied are you with local US laundry brands (e.g. Tide)?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
8. Have you heard of Blue Moon, a Chinese laundry‑care brand?
Yes, I know this brand well
Yes, but I know little about it
Never heard of it
9. If Blue Moon launches laundry detergent for the US market, would you be willing to try it?
Definitely willing
Willing
Not sure
Unwilling
Definitely unwilling
10. What price range (USD) would you accept for a bottle of Blue Moon laundry detergent in the US market?
Under $5
$5‑$10
$10‑$15
Above $15
11. What are your main concerns about laundry products from Chinese brands? (Multiple choices allowed)
Worried about poor cleaning performance
Lack of trust in unfamiliar brands
High price
Safety of ingredients
Mismatch with local laundry habits
No concerns
Others
12. What suggestions do you have for Blue Moon entering the US market?
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