Survey on Foreign Tourists’ Consumption Behavior at Xi’an Joy City

This questionnaire studies the consumption behavior and experience of foreign tourists at Xi’an Joy City. It is anonymous and used only for academic research and service improvement. It takes about 3–5 minutes. Please tick (✓) the option that best applies. Thank you!
1. Are you a foreign national (non-Chinese nationality, excluding residents of Hong Kong, Macao and Taiwan regions)?
Basic Information
2. Which country / region are you from?
3. Country (optional)
4. What is the main purpose of your trip to Xi’an?
5. What is your gender?
6. What is your age group?
7. How long will you stay in Xi’an on this trip?
Travel Behavior
8. What is your travel mode for this trip?
9. Who are you visiting with?
10. Which places in Xi’an have you visited or do you plan to visit?
11. Before coming to Joy City / the Big Wild Goose Pagoda area, where was your previous stop?
12. After leaving Joy City, where will you go next?
Visit Behavior
13. Did you know about Xi’an Joy City before this visit?
14. How did you learn about Xi’an Joy City?
15. What is your main reason for entering Xi’an Joy City?
16. What time slot are you visiting the mall?
17. How long do you plan to stay inside the mall?
Consumption Behavior
18. Have you made any purchases at Joy City during this visit?
19. Your per-person spending on this visit (RMB):
20. Main categories purchased
21. Payment methods used during this visit
22. If you have just entered the mall: do you plan to make any purchase?
23. Please specify what you plan to purchase
24. Why did you not make a purchase on this visit?
Experience Evaluation Please rate the following items based on your actual experience. 1= Very Dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, 5 = Very Satisfied
25. Please rate your experience of the following items
  • Very Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Very Satisfied
Restrooms, rest areas and charging facilities
Bilingual signs and guidance in public areas
Public Wi-Fi coverage and speed
Convenience of foreign-card ATMs
Overall consumption environment and hygiene
Bilingual menus/product descriptions in stores
Acceptability of commodity/food prices
Overall convenience of overseas payment
Awareness and convenience of tax refund service
Richness of mall business formats
Richness of foreign language promotional materials
Willingness to recommend Xi’an Joy City to relatives and friends
Needs and Suggestions
26. Which services, facilities or products do you think are missing or need improvement?
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