Hello! I am a college student from Yunnan, China, doing a class market‑research assignment on Pop Mart trendy toys & blind boxes. This survey is anonymous and for coursework only. It takes about 3 minutes. Thank you for your participation!
1. Have you ever known or purchased trendy toy blind-box products? I have purchased Only know about it, never bought Never heard or known
2. What is your gender? Male Female Prefer not to say
3. Which age group do you belong to? Under 18 18-24 25-34 35-44 45 and above
4. What is your monthly disposable personal income? Below $1000 $1000-$2500 $2500-$4000 $4000-$6000 Above $6000
5. How much do you spend on trendy toy collection per year? $0 (no spending) $1-$150 $151-$400 $401-$800 Above $800
6. I like the IP character design style of Pop Mart. Strongly Disagree
Strongly Agree
7. I think Pop Mart's workmanship and quality meet my expectations. Strongly Disagree
Strongly Agree
8. I would like to collect complete series of Pop Mart blind boxes. Strongly Disagree
Strongly Agree
9. I think Pop Mart's price in US market is reasonable. Strongly Disagree
Strongly Agree
10. Price will not stop me from buying my favorite Pop Mart IP. Strongly Disagree
Strongly Agree
11. Compared with other toy brands, Pop Mart's cost-performance is acceptable. Strongly Disagree
Strongly Agree
12. I can easily buy Pop Mart products in offline stores. Strongly Disagree
Strongly Agree
13. I would like to buy Pop Mart via independent website or Amazon. Strongly Disagree
Strongly Agree
14. Vending machine shop is an acceptable purchase channel for me. Strongly Disagree
Strongly Agree
15. Social media influencer content attracts me to know Pop Mart. Strongly Disagree
Strongly Agree
16. Limited-edition and secret-box activities stimulate my purchase desire. Strongly Disagree
Strongly Agree
17. Offline pop-up stores and theme exhibitions improve my brand impression of Pop Mart Strongly Disagree
Strongly Agree
18. Discounts and benefits encourage me to buy more Pop Mart products Strongly Disagree
Strongly Agree
19. Do you have any other suggestions or comments for Pop Mart's development in the US market?