问卷调查

1. Gender

Male Female

2. Age group

Under 18 18-25 26-35 36-45 Over 45

3. Interview Questions

How well do you know our brand? I know it very well, familiar with most products I have a basic understanding, know several main products I only heard the brand name, know little about it I have never heard of this brand

4. Through which channels do you first know about our products?

Social media (TikTok/Instagram/WeChat etc.) Online advertisement Friends’ recommendation Offline store KOL review Others

5. Which factor influences your purchase decision most?

Product quality Price Brand reputation Function & design After-sales service Marketing activities Others

6. How satisfied are you with our product quality?

Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied

7. What do you think of our current product price?

Too high A little high but acceptable Reasonable Quite cheap

8. Are our marketing activities attractive to you?

Very attractive Somewhat attractive Neutral Not very attractive Not attractive at all

9. Which competitor’s products have you used before? (Multiple Choice)

Brand A Brand B Brand C Brand D None of the above Others

10. What functions do you hope our products can add? (Multiple Choice)

Longer battery life Better performance Smaller & lighter design More auxiliary functions Higher compatibility Intelligent upgrade Others

11. How often do you buy this type of product?

Less than once a year Once a year Every 3-6 months Monthly More than once a month

12. Would you recommend our products to your friends?

Definitely yes Probably yes Not sure Probably no Definitely no

13. What is your biggest concern before buying?

Product quality Price Delivery time After-sales policy Product safety Others

14. How do you evaluate our after-sales service?

Very good Good Average Poor Very poor

15. What kind of promotion do you prefer?

Direct price discount Coupon Buy-one-get-one free Free gift with purchase Membership benefit Others

16. What is your expected budget for such products?

Below $20 $20 - $50 $50 - $100 $100 - $200 Over $200

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