寒地中医药文化及其跨文化传播效果调查问卷（面向“一带一路”沿线国家来华留学生）

Dear participant, this survey investigates how international students understand and respond to cold-region Traditional Chinese Medicine (TCM) culture. Your answers will be used only for academic research and the final report of the above project. The questionnaire is anonymous, takes about 8–10 minutes, and your participation is entirely voluntary. You may stop at any time. Thank you for your support!

亲爱的同学：本问卷旨在了解来华留学生对寒地中医药文化的认知与传播感受，仅用于省语委重点项目科研与结题报告，全程匿名，约需8–10分钟，自愿填写，可随时退出。感谢你的支持！

Part A. Background Information 基本信息
1. 国籍（国家）Nationality / Country
2. 所属地区 Region of your home country
3. 母语 Native language
4. 性别 Gender
5. 年龄 Age
请选择
6. 所学专业 Major / field of study
7. 中文水平 Chinese proficiency (HSK or equivalent)
8. 在华时长 Length of stay in China
9. 来中国前是否接触过中医药 Had you encountered TCM BEFORE coming to China?
10. 选择医疗方式时是否会考虑文化/宗教因素 Are there cultural or religious factors you consider when choosing a medical treatment?
Part B. Exposure & Communication Channels 接触渠道与传播过程
11. 你在日常生活中接触中医药信息的频率 How often do you encounter information about TCM in daily life?
12. 通过哪些渠道了解中医药 Through which channels have you learned about TCM?
13. 哪种媒介形式最有助于你理解 Which media formats help you understand TCM best?
14. 通常以何种语言接触中医药内容 In which language do you usually access TCM materials?
15. 请根据你的实际情况作答 Please answer according to your actual situation
  • 1 非常不同意 Strongly disagree
  • 2 不同意 Disagree
  • 3 一般 Neutral
  • 4 同意 Agree
  • 5 非常同意 Strongly agree
我很容易获得语言上能看懂的中医药资料 It is easy to obtain TCM materials in a language I understand well.
我希望有更多英文或我母语的中医药内容 I would like more TCM content translated into English or my native language.
Part C. Cognition & Comprehension 认知与话语内容理解
16. 你对以下中医药概念的理解程度 How well do you understand each concept?
  • 1 完全不懂 Not at all
  • 2 略懂 Slightly
  • 3 部分懂 Somewhat
  • 4 较好理解 Well
  • 5 完全理解 Completely
整体观念（人体是相互联系的整体）Holistic view — the body as an interconnected whole
辨证论治 Treatment based on syndrome differentiation (biànzhèng lùnzhì)
三因制宜 Adapting treatment to the person, season and local environment (sānyīn zhìyí)
寒证与温法/寒地辨治 “Cold syndrome” (hánzhèng) and warming therapies
针灸与艾灸 Acupuncture and moxibustion
中药/汤药 Chinese herbal medicine / herbal decoction (tāngyào)
推拿与拔罐 Tuina massage and cupping
中医药“简、验、廉、便”特点 TCM features of “simple, effective, affordable and convenient”
17. 根据你的理解判断以下说法 Based on your current understanding, judge the following statements
  • 正确 True
  • 错误 False
  • 不确定 Not sure
中医把人体看作相互联系的整体，而非只针对患病部位。TCM treats the body as an interconnected whole rather than only the diseased part.
在中医中，患同一现代病名的人治疗总是完全相同。In TCM, every patient with the same modern disease name always receives an identical treatment.
寒地中医药强调适应寒冷气候的温养方法。Cold-region TCM emphasizes warming methods suited to cold climates.
在中医体系中，中药与针灸彼此毫无关系。Herbal medicine and acupuncture are unrelated within the TCM system.
18. 请评价中医药术语翻译与理解方式 Please evaluate TCM terminology translation and comprehension methods
  • 1 非常不同意 Strongly disagree
  • 2 不同意 Disagree
  • 3 一般 Neutral
  • 4 同意 Agree
  • 5 非常同意 Strongly agree
我看到的中医药术语翻译准确、容易理解。The translated explanations of TCM terms I have seen are accurate and easy to understand.
相比直译，举例、图片或视频更能帮我理解中医术语。Examples, pictures or videos help me understand TCM terms better than literal translation alone.
Part D. Attitude & Cultural Identity 态度与文化认同
19. 请根据你的真实感受作答 Please answer according to your true feelings
  • 1 非常不同意 Strongly disagree
  • 2 不同意 Disagree
  • 3 一般 Neutral
  • 4 同意 Agree
  • 5 非常同意 Strongly agree
我认为中医药是有价值的医学与文化体系。I regard TCM as a valuable medical and cultural system.
寒地中医药文化是中华文化中独特而有吸引力的部分。Cold-region TCM culture is a distinctive and attractive part of Chinese culture.
了解中医药提升了我对中国文化与语言的兴趣。Learning about TCM increases my interest in Chinese culture and language.
我认同“和而不同、美美与共”的理念。I appreciate the idea of “harmony in diversity, beauty in coexistence” (hé ér bùtóng, měiměi yǔ gòng).
中医药能够与现代医学共存并互补。TCM can coexist with and complement modern (Western) medicine.
中医药文化内容增进了我国与中国的相互理解。TCM cultural content promotes mutual understanding between my country and China.
中医药的传播方式尊重（而非忽视）我本国的文化。The way TCM is communicated shows respect for my own culture rather than ignoring it.
Part E. Trust & Acceptance Intention 信任与接受意愿
20. 请根据你的真实感受作答 Please answer according to your true feelings
  • 1 非常不同意 Strongly disagree
  • 2 不同意 Disagree
  • 3 一般 Neutral
  • 4 同意 Agree
  • 5 非常同意 Strongly agree
我信任所接触到的中医药安全与疗效信息。I trust the safety and effectiveness information about TCM that I have received.
在合适情况下我愿意尝试中医疗法（如针灸、推拿、代茶饮）。I am willing to try TCM therapies (e.g., acupuncture, tuina, herbal tea) when appropriate.
日常生活中遇到常见病或受寒相关问题时我愿意使用中医药。I would use TCM for common or cold-related health problems in daily life.
我愿意向本国家人和朋友推荐中医药。I would recommend TCM to my family or friends in my home country.
我希望我国也能提供中医药服务或产品。I hope TCM services or products will be available in my country.
我担心中医药的副作用或安全性。I am worried about the side effects or safety of TCM.
缺乏“科学证据”让我对接受中医药感到犹豫。The lack of “scientific evidence” makes me hesitant to accept TCM.
21. 影响你接受中医药的主要因素 What mainly prevents you from accepting TCM?
Part F. Re-dissemination & System-level Effects 再传播意愿与系统效应
22. 请根据你的真实意愿作答 Please answer according to your true willingness
  • 1 非常不同意 Strongly disagree
  • 2 不同意 Disagree
  • 3 一般 Neutral
  • 4 同意 Agree
  • 5 非常同意 Strongly agree
我愿意在自己的社交媒体上分享中医药知识。I am willing to share TCM knowledge on my own social media.
我愿意向本国人介绍寒地中医药文化。I would like to introduce cold-region TCM culture to people in my home country.
如果有中医药文化活动或培训，我愿意参加。I would take part in TCM cultural events or training if offered.
我愿意成为连接中医药与本国的“文化传播者”。I would like to act as a “cultural messenger” linking TCM with my home country.
中医药传播有助于“一带一路”的民心相通。TCM communication strengthens people-to-people bonds (mínxīn xiāngtōng) under the Belt and Road Initiative.
我所看到的中医药传播物料（图文、视频）有吸引力、设计良好。The TCM communication materials I have seen are attractive and well designed (text, visuals, video).
23. 你向朋友推荐了解中医药的可能性 How likely are you to RECOMMEND learning about TCM to a friend?
Part G. Needs, Localization & Suggestions 需求、本土化适配与建议
24. 你最感兴趣的中医药内容 Which TCM topics interest you most?
25. 哪些做法能让中医药内容在你的国家更易被接受 What would make TCM information more acceptable in your country?
26. 理解中医药时你有哪些困难或困惑 What difficulties or confusions do you have when understanding TCM?
27. 对改进寒地中医药国际传播的建议 Your suggestions to improve the international communication of cold-region TCM
28. 是否愿意接受后续简短访谈？愿者请留联系方式（选填）Would you accept a short follow-up interview? If yes, please leave a contact (WeChat / email).
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