尊敬的受访者 / Dear Participant:
您好！我们正在开展一项关于"上海城市形象内容接触对留学生国际传播行为影响"的学术研究。本问卷旨在了解在沪外籍留学生使用小红书接触上海城市形象内容的情况，及其对上海城市形象的态度与对外传播行为。
本问卷采用匿名方式，所有数据仅用于学术研究，严格保密。问卷共约32题，预计填写时间5分钟。衷心感谢您的支持！
Hello! This questionnaire aims to understand how international students in Shanghai use Xiaohongshu (RED) to access Shanghai city image content, and how this affects their attitudes and communication behavior.
This questionnaire is anonymous. All data will be used solely for academic research and kept strictly confidential. The questionnaire contains approximately 32 items and takes 5 minutes. Thank you for your support
1. 您的性别 / Your gender: 男 / Male 女 / Female 其他 / Others
2. 您的年龄段 / Your age group: 18岁以下 / Under 18 18-20岁 / 18-20 21-25岁 / 21-25 26-30岁 / 26-30 30岁以上 / Over 30
3. 您的所属国家/地区 / Your country/region: 东亚及东南亚 / East ＆ Southeast Asia 南亚及阿拉伯地区 / South Asia ＆ Arab Region 欧洲 / Europe 北美及大洋洲 / North America ＆ Oceania 非洲 / Africa 拉丁美洲 / Latin America
4. 您目前的学历 / Your current degree level: 本科以下/ Below Bachelor's 本科 / Bachelor's 硕士 / Master's 博士 / Doctoral
5. 您在上海的学习/生活时长 / How long have you been studying/living in Shanghai: 不到3个月 / Less than 3 months 3-6个月 / 3-6 months 6-12个月 / 6-12 months 1-2年 / 1-2 years 2年以上 / More than 2 years
6. 您的汉语水平 / Your Chinese language proficiency: 零基础 / No proficiency 初级（能进行简单日常对话）/ Beginner (basic daily conversation) 中级（能较流利地交流）/ Intermediate (fairly fluent communication) 高级（能无障碍交流）/ Advanced (fluent communication) 接近母语水平 / Near-native proficiency
7. 您使用小红书的时间 / Hours spent on Xiaohongshu (RED): 1.○ 每周不到1小时 / Less than 1 hour per week 2.○ 每周1-3小时 / 1-3 hours per week 3.○ 每周3-7小时 / 3-7 hours per week 4.○ 每天1-2小时 / 1-2 hours per day 5.○ 每天2小时以上 / More than 2 hours per day
说明 / Instructions: 以下题项描述您在小红书上接触上海城市形象相关内容的情况。请根据您的实际情况，在最符合的选项上打勾。
The following items describe your exposure to Shanghai city image content on Xiaohongshu. Please check the option that best fits your situation.8. 我每周在小红书刷到以上海为核心场景的美食、旅游、城市文化等相关内容的次数≥3次 / I encounter Shanghai-related content on Xiaohongshu at least 3 times per week 9. 我浏览以上海为核心叙事主体的城市相关内容每周时长大于15分钟 /I browse Shanghai city-related content at least 15 minutes per week 10. 我经常给传递上海城市风貌、生活信息的相关笔记点赞、收藏或评论 / I frequently like, save, or comment on notes about Shanghai 11. 我经常刷到上海美食、探店类内容 / I frequently encounter food and restaurant review content about Shanghai 12. 我经常刷到上海旅游、景点打卡类内容 / I frequently encounter travel and tourist spot check-in content about Shanghai 13. 我经常刷到上海便民服务、生活攻略类内容 / I frequently encounter convenient services and lifestyle guide content about Shanghai 14. 我经常刷到上海历史文化、老建筑类内容 / I frequently encounter history, culture, and old architecture content about Shanghai 15. 我经常刷到上海艺术展览、演出活动类内容 / I frequently encounter art exhibitions and performance event content about Shanghai 16. 我经常刷到上海城市发展、建设成就类内容 / I frequently encounter urban development and construction achievement content about Shanghai 说明 / Instructions: 以下题项描述您对上海城市形象的态度和感受。请根据您的真实想法作答。
The following items describe your attitudes and perceptions toward the city image of Shanghai. Please answer based on your true opinions.
17. 我了解上海的历史文化与城市特色 / I understand Shanghai's history, culture, and urban characteristics 18. 我清楚上海的公共服务与国际化水平 / I am aware of Shanghai's public services and internationalization level 19. 我知道上海的主要旅游景点与文化场所 / I know Shanghai's major tourist attractions and cultural venues 20. 我真心喜欢上海这座城市 / I genuinely like Shanghai as a city 21. 我在上海生活感到安全、舒适与愉悦 / I feel safe, comfortable, and happy living in Shanghai 22. 我认可上海的包容性与多元文化氛围 / I appreciate Shanghai's inclusiveness and multicultural atmosphere 23. 我希望未来能在上海工作或长期生活 / I hope to work or live long-term in Shanghai in the future 24. 我愿意花更多时间深入了解上海的文化 / I am willing to spend more time deeply understanding Shanghai's culture 25. 我想多体验上海的本地生活与城市风貌 / I want to experience more of Shanghai's local life and cityscape 说明 / Instructions: 以下题项描述您对小红书平台上上海城市形象相关内容的可信度评价。
The following items describe your evaluation of the credibility of content related to Shanghai’s city image on the Xiaohongshu platform.
26. 小红书上上海相关内容的信息来源可靠 / The information sources of Shanghai-related content on Xiaohongshu are reliable 27. 小红书上上海相关内容的描述真实准确 / The descriptions of Shanghai-related content on Xiaohongshu are truthful and accurate 28. 我信任小红书上关于上海的内容发布者 / I trust the content creators who post about Shanghai on Xiaohongshu 说明 / Instructions: 以下题项描述您在过去3个月内，主动向他人传播上海城市正面形象的行为。
The following items describe your behaviors of actively disseminating the positive city image of Shanghai to others in the past three months.
29. 我向他人提起过上海的正面信息 / I have mentioned positive information about Shanghai to others 30. 我在社交平台发布/分享过上海相关的正面内容 / I have posted/shared positive content about Shanghai on social media 31. 我向他人推荐过来上海旅游或学习 / I have recommended others to visit or study in Shanghai 32. 我纠正过他人对上海的错误认知 / I have corrected others' misconceptions about Shanghai