本问卷旨在了解消费者对 POP MART 不同 IP 的认知、购买意愿，以及消费者对 POP MART 从 LABUBU 向其他 IP 多元化发展的看法。本问卷仅用于学术研究，所有回答将匿名处理
This survey aims to understand consumers' awareness and purchase intentions regarding different POP MART IPs, as well as their perceptions of POP MART's diversification beyond LABUBU. The survey is for academic research purposes only, and all responses are anonymous.
1. 你对POP MART的了解程度如何？How familiar are you with POP MART?
非常了解 Very familiar 比较了解 Familiar 有一定了解 Somewhat familair 听说过但不了解 Slightly familiar 完全不了解 Not familiar at all
2. 你听说过以下哪些POP MART IP？(可多选）Which of the following POP MART IPs have you heard of?（Select all that apply)
LABUBU/ THE MONSTERS CRYBABY DIMOO SKULLPANDA HIRONO MOLLY TWINKLE TWINKLE 其他/Other 以上都没有/None of the above
3. 如果你要购买POP MART 产品，你最可能选择哪个IP？If you were to purchase a POP MART product. which IP would you be most likely to choose?
LABUBU/THE MONSTERS CRYBABY DIMOO SKULLPANDA HIRONO MOLLY TWINKLE TWINKLE 其他/Othere 我不会购买POP MART产品/ I would not purchase POP MART products
4. LABUBU对你购买或关注POP MART的重要程度如何？How important is LABUBU to your interest in or likelihood of purchasing POP MART products?
非常重要 / Extremely important 比较重要 / Very important 一般 / Moderately important 不太重要 / Slightly important 完全不重要 / Not important at all 我不了解 LABUBU / I am not familiar with LABUBU
5. 如果POP MART 不再推出LABUBU 产品， 你购买其他POP MART IP 产品的可能性有多大？ If POP MART stopped producing LABUBU products, how likely would you be to purchase products from other POP MART IPs?
非常可能 / Very likely 比较可能 / Likely 不确定 / Neither likely nor unlikely 不太可能 / Unlikely 完全不可能 / Very unlikely
6. 什么因素最可能促使你购买一个之前没有购买过的 POP MART IP？(可多选）
Which factor would most influence your decision to purchase a POP MART IP that you have not previously purchased?( Select all that apply)
角色设计吸引力 / Character design 社交媒体上的流行程度 / Popularity on social media 朋友推荐 / Recommendations from friends 网红或明星推广 / Influencer or celebrity promotion 限量版产品 / Limited-edition products 与其他品牌或 IP 的联名 / Collaborations with other brands or IPs 产品质量 / Product quality 价格 / Price 其他 / Other
7. 如果一个新的 POP MART IP 在社交媒体上迅速流行，即使你之前从未听说过它，你购买它的可能性有多大？
If a new POP MART IP became popular on social media, how likely would you be to purchase it even if you had never heard of it before?
非常可能 / Very likely 比较可能 / Likely 不确定 / Neither likely nor unlikely 不太可能 / Unlikely 完全不可能 / Very unlikely
8. 你认为以下哪个较新的 POP MART IP 最有潜力成为下一个热门 IP？
Which of the following newer POP MART IPs do you think has the greatest potential to become a highly popular IP?
TWINKLE TWINKLE CRYBABY HIRONO DIMOO SKULLPANDA MOLLY 其他 / Other 我认为都没有 / None of them
9. 你在多大程度上同意以下说法？
To what extent do you agree with the following statement?
“POP MART 正在通过发展其他 IP 来降低对 LABUBU 的依赖”
“POP MART is reducing its dependence on LABUBU by developing other IPs”
非常同意 / Strongly agree 同意 / Agree 不确定 / Neither agree nor disagree 不同意 / Disagree 非常不同意 / Strongly disagree
10. 总体而言，你认为 POP MART 在发展 LABUBU 以外的热门 IP 方面有多成功？
Overall, how successful do you think POP MART has been in developing popular IPs beyond LABUBU?
非常成功 / Very successful 比较成功 / Successful 一般 / Moderately successful 不太成功 / Slightly successful 完全不成功 / Not successful at all 现在判断还为时过早 / Too early to tell
11. 您的年龄段 Your age 18岁以下 / Under 18 18~25 26~30 31~40 40岁以上 / 40+
12. 你是否购买过 POP MART 产品？Have you ever purchased a POP MART product? 是 / Yes 否 / No
13. 过去12个月内，你购买 POP MART 产品的频率？How often have you purchased POP MART products in the past 12 months? 从未 / Never 1–2次 / 1–2 times 3–5次 / 3–5 times 6–10次 / 6–10 times 10次以上 / More than 10 times