Travel Destination Choices among Foreign Residents Living in China

You are invited to participate in an academic research study about how foreign residents living in mainland China choose destinations for island and coastal leisure holidays.


There are no right or wrong answers. We are interested in your personal knowledge, preferences, and travel choices.


Please answer based on what you knew and thought before starting this survey. Please do not search online while completing the questionnaire.


The survey takes approximately 7–9 minutes to complete. Your responses are anonymous and will be used for academic research purposes only.


By continuing, you confirm that you are at least 18 years old and voluntarily agree to participate

1.

Are you 18 years old or older and do you voluntarily agree to participate in this study?

2.

Are you a foreign national currently living in mainland China?

3.

How long have you lived in mainland China in total?

4.

In which city do you currently live?

5.

Imagine that you are planning an island or coastal leisure holiday while living in China. Which destinations would you realistically consider?


Please list up to five destinations that first come to mind.


You may choose destinations both within China and abroad. Please focus on island or coastal leisure destinations rather than general sightseeing or inland destinations.


Please do not search online.

6.

If you had to choose ONE of the destinations you listed above for your next island or coastal leisure holiday, which would you currently be most likely to choose?

7.

Before taking this survey, had you heard of Hainan as a leisure tourism destination?

8.

Before taking this survey, would you realistically have considered Hainan for an island or coastal leisure holiday?

9.

Before taking this survey, how likely would you have been to seriously consider Hainan for an island or coastal leisure holiday?

Extremely unlikely(1)
Extremely likely(7)
10.

Before taking this survey, how familiar were you with Hainan as a tourism destination?

Not at all familiar(1)
Extremely familiar(7)
11. Before taking this survey, please indicate how much you agreed with the following statements.
  • Strongly disagree
  • 2
  • 3
  • 4
  • 5
  • 6
  • Strongly agree
A. I knew quite a lot about Hainan as a tourism destination.
B. I felt knowledgeable about the tourism experiences available in Hainan.
C. Compared with most foreign residents living in China, I knew quite a lot about tourism in Hainan.
12.

 Before taking this survey, which places within Hainan came to mind when you thought about tourism there? If none, please write “None”.

13.

Before taking this survey, what tourism experiences, activities, or types of holiday did you associate with Hainan? If none, please write “None”.

14.

 Before taking this survey, were you aware that Hainan offered each of the following tourism experiences?

  • Yes
  • No
  • Not sure
Beach/resort holidays
Luxury hotels and resorts
Surfing and water sports
Diving and marine recreation
Rainforest and nature tourism
Hiking and outdoor recreation
Wellness and spa experiences
Cultural and heritage experiences
Local gastronomy and food experiences
Nightlife and entertainment
Duty-free shopping
15.

When choosing an island or coastal leisure destination, how important are the following experiences to you personally?

  • Not important at all
  • 2
  • 3
  • 4
  • 5
  • 6
  • Extremely important
Beach/resort holidays
Luxury hotels and resorts
Surfing and water sports
Diving and marine recreation
Rainforest and nature experiences
Hiking and outdoor recreation
Wellness and spa experiences
Cultural and heritage experiences
Local gastronomy and food experiences
Nightlife and entertainment
Shopping
16.

Based on what you knew about Hainan before taking this survey, please indicate how much you agree with the following statements.

  • Strongly disagree
  • 2
  • 3
  • 4
  • 5
  • 6
  • Strongly agree
A. Hainan seemed to offer the types of tourism experiences I look for in a holiday destination.
B. Hainan seemed compatible with my preferred style of island or coastal holiday.
C. Hainan seemed like a suitable destination for the type of holiday I personally prefer.
17.

What are the main reasons why you would not have considered Hainan, or were unsure about considering it?


Please select up to three.

18.

Have you ever visited Hainan?

19.

If you have visited Hainan, overall, how would you describe your most recent visit?

Very negative(1)
Very positive(7)
20.

Before taking this survey, where had you received information about Hainan?

Select all that apply.

21.

Do you personally know anyone who currently lives in Hainan?

22.

What is your nationality?

23.

What is your age?

24.

What is your gender?

25.

What is the highest level of education you have completed?

26.

What is your current primary occupation or status in China?

27.

How would you describe your Chinese-language ability?

28.

Approximately how many leisure trips do you normally take per year?

29.

Do you currently live in Hainan Province?

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