消费者废品回收行为与激励机制调查问卷\nSurvey on Consumer Recycling Behavior and Incentive Mechanisms

本问卷仅用于学术研究,采用匿名方式填写,所有数据仅作统计分析。请根据您的真实情况作答,没有对错之分。除特别说明外,以下题目均采用 5 点李克特量表:
This survey is for academic research only. All responses are anonymous and will be used for statistical analysis. Please answer based on your actual situation. There are no right or wrong answers. Unless otherwise stated, all items use a 5-point Likert scale.

1 = 非常不同意 / Strongly disagree
2 =
不同意 / Disagree
3 =
一般 / Neutral
4 =
同意 / Agree
5 =
非常同意 / Strongly agree

一,基本信息Basic Information
1.

您的性别 / Gender

2. 你的年龄/Age
3. 您的最高学历 /Highest education level
4. 您的职业 / Occupation
5. 目前主要居住地区类型 /What type of area do you currently live in?
6. 二,环保意识 Environmental Awareness (EA)
  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
EA1. 我认为保护环境是每个人应尽的责任。I believe that protecting the environment is everyone’s responsibility.
EA2. 我关注日常生活产生的废弃物可能带来的环境问题。I'm concerned about the environmental issues that may arise from waste generated in daily life.
EA3. 我了解家庭废弃物经过适当分类和回收,可以减少对环境的负面影响。I understand that properly sorting and recycling household waste can reduce its negative environmental impacts.
7. 三,回收态度 Attitude Toward Recycling (ATT)
  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
ATT1. 我认为参与回收对社会和环境具有积极意义。I believe that participating in recycling has a positive impact on society and the environment.
ATT2. 总体而言,我对参与废品回收持积极态度。Overall, I have a positive attitude toward participating in recycling.
ATT3. 我认为花费一定时间进行回收是值得的。I believe it is worth spending some time on recycling.
8.

四,主观规范 Subjective Norm (SN)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
SN1. 对我而言重要的人认为我应该参与废品回收。People who are important to me think that I should participate in recycling.
SN2. 我身边的大多数人都会参与废品回收。Most people around me participate in recycling.
SN3. 如果我不参与回收,我会觉得不符合身边人的期待。If I do not participate in recycling, I would feel that I am not meeting the expectations of people around me.
9.

五,知觉行为控制 Perceived Behavioral Control (PBC)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
PBC1. 我有信心在日常生活中完成可回收废弃物的回收。I am confident that I can recycle waste in my daily life.
PBC2. 即使日常生活比较忙碌,我仍然有能力安排时间参与废品回收。Even when I am busy, I am capable of arranging time to participate in recycling.
PBC3. 即使没有他人帮助,我也能够完成可回收废弃物的分类和返还。I am able to sort and return recyclables even without anyone else's help.
10.

六,物流便利性 Logistics Convenience (LC)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
LC1. 我居住地附近有方便到达的废品回收点。There are easily accessible recycling collection points near where I live.
LC2. 我目前能够通过方便的回收渠道处理家中的可回收废品。I currently have access to convenient channels for recycling household waste.
LC3. 目前的废品回收服务在时间上安排能够满足我的需求。The operating hours or collection schedules of current recycling services meet my needs.
11.

七,回收意向Recycling Intention (RI)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
RI1. 未来一个月,我打算对家中产生的可回收废弃物进行分类。I intend to sort recyclable waste generated in my household in the next month.
RI2. 未来一个月,我计划将家中产生的可回收物交给回收点、回收人员或其他适当的回收渠道。In the next month, I plan to hand over household recyclables to collection points, recycling collectors, or other appropriate recycling channels.
RI3. 未来一个月,如果有适合我参与的社区、商场或品牌回收项目,我愿意参与其中。I would be willing to participate in suitable recycling programs organized by communities, shopping malls, or brands if such opportunities were available in the next month.
12.

八,实际回收问题 Actual Recycling Behavior (RB)

  • 从不/Never
  • 很少/Rarely
  • 有时/Rarely
  • 经常/Often
  • 总是/Always
RB1. 过去一个月,当家中产生纸张、塑料、金属等可回收废弃物时,我会将其与普通垃圾分开。In the past month,when my household generated recyclable materials such as paper, plastic, or metal, I separated them from general waste.
RB2. 过去一个月,我将家中产生的可回收物交给过回收点、回收人员或其他适当的回收渠道。In the past month, I handed over household recyclables to collection points, recycling collectors, or other appropriate recycling channels.
RB3. 过去一个月,我参与过由社区、学校、商场或品牌组织的专项回收活动,例如瓶罐回收、包装物返还或社区回收日。In the past month, I participated in recycling programs organized by communities, schools, shopping malls, or brands, such as bottle collection, packaging take-back programs, or community recycling days.
13. 注意力检测题(Attention Check)
经济激励响应性 Economic Incentive Responsiveness (EIR)
情景说明 / Scenario

请设想您所在社区设有一个正规的废品回收点,距离您的住所约10分钟步行路程,每周开放一次,可回收纸张、塑料及金属等物品。

假设未来四周,您家中有约2公斤符合要求的可回收物,可以选择是否将这些物品交给该回收点。

社区现在推出一项经济激励政策:交付上述2公斤可回收物,可获得10元现金奖励。

请根据这一奖励对您参与回收意愿的影响回答以下问题。

Imagine that your community has a recycling collection point located approximately 10 minutes' walk from your home. It operates once a week and accepts recyclable materials such as paper, plastic, and metal.

Suppose your household has approximately 2 kg of eligible recyclable materials during the next four weeks. You may choose whether to take them to this collection point.

Under a proposed economic incentive policy, you would receive 10yuan in cash for handing over the 2 kg of recyclable materials.

Please indicate how this reward would influence your willingness to participate in recycling.

14.

九,经济激励响应性 Economic Incentive Responsiveness (EIR)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
EIR1. 与没有现金奖励相比,上述10元奖励会提高我参与该回收服务的意愿。Compared with receiving no cash reward, the 10yuan reward described above would increase my willingness to participate in this recycling service.
EIR2. 如果交付相同数量的可回收物,现金奖励从10元提高至20元,我的参与意愿会进一步增强。If the cash reward increased from 10yuan to 20yuan for the same amount of recyclable materials, my willingness to participate would increase further.
EIR3. 即使提供上述10元现金奖励,我参与该回收服务的意愿也不会比没有奖励时更高。Even with the 10yuan cash reward described above, my willingness to participate in this recycling service would be no higher than without a reward.
非经济激励响应性  Non-economic Incentive Responsiveness (NEIR)
情景说明 / Scenario
请设想与上一部分相同的社区回收服务:回收点距离住所约10分钟步行路程,每周开放一次,您可以交付约2公斤符合要求的可回收物。
这次没有现金、积分或实物奖励。
社区改为提供非经济激励:参与者可以收到社区组织者的感谢信息和电子环保荣誉徽章,并可以自行决定是否向他人分享。该项目也鼓励居民共同参与社区环保行动。
请根据这些非经济激励对您回收意愿的影响回答。
Imagine the same community recycling service described above: the collection point is approximately 10 minutes' walk from your home, operates once a week, and accepts approximately 2 kg of eligible recyclables.
This time, no cash, points, or material rewards are offered.
Instead, participants may receive a message of appreciation and a digital environmental recognition badge from community organizers. Participants may choose whether to share their recognition with others. The program also encourages community participation in environmental protection.

Please indicate how these non-economic incentives would influence your willingness to participate in recycling.

15.

十,非经济激励响应性 Non-economic Incentive Responsiveness (NEIR)

  • 非常不同意/Strongly Disagree
  • 不同意/Disagree
  • 一般/Neutral
  • 同意/Agree
  • 很同意/Strongly Agree
NEIR1. 获得社区颁发的环保荣誉徽章,会提高我参与该回收服务的意愿。Receiving an environmental recognition badge from the community would increase my willingness to participate in this recycling service.
NEIR2. 社区组织者对我回收行为的积极认可,会增强我参与该回收服务的动力。Positive recognition of my recycling efforts by community organizers would strengthen my motivation to participate in this recycling service.
NEIR3. 这项回收计划所带来的社区归属感,会增强我持续参与回收的意愿。The sense of community belonging associated with this recycling program would strengthen my willingness to continue participating in recycling.

十一,补充问题(Additional Questions)

说明:以下问题为开放性或选择性问题,请根据您的真实情况进行回答。

Instructions: The following questions are open-ended or multiple-choice. Please answer based on your actual situation.  

16.

过去一个月,您主要通过哪种方式处理家庭可回收物?(单选)

During the past month, which method did you mainly use to handle household recyclables? (Select one.)

17.

您认为目前参与废品回收时主要面临哪些障碍? (可多选)
What are the main barriers you currently face when participating in recycling?
(Multiple answers allowed)

18.

如果只能优先改善一项措施,您认为哪种方式最能提高您的回收参与意愿?(单选)

If only one improvement could be prioritized, which measure would most increase your willingness to participate in recycling? (Select one.)

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