1. What is your age group? 18–24 25–34 35–44 45–54 55+
2. What is your gender? Female Male Non-binary / another gender identity Prefer not to say Prefer to self-describe:
3. Country/region of residence 4. What is your approximate annual pre-tax income?(USD) 5. In the past year, have you purchased or received any DIY/assembly/model kit product? Yes, purchased Yes, received as a gift No, but interested Not interested at all
6. In the past year, how often have you shopped online from overseas? Never 1–3 times a month Once a week or more Everyday Prefer not to say
7. Where would you most likely buy this type of product? (Multiple choice) Amazon eBay Etsy TikTok Shop Brand’s own website Offline craft/toy store Other:
8. Before seeing this product, how familiar were you with the Chinese headdress known as “Phoenix Coronet”? Not familiar at all Heard of it but don’t know it well Roughly know its purpose Fairly familiar
9. Which of the following best matches your first impression of this product? (Multiple choice) A traditional Chinese cultural craft object A challenging adult assembly kit A display piece for home decoration A meaningful gift A wearable/displayable cosplay accessory Hard to say, I just think it looks beautiful Other:
10. Please rate your agreement with the following statements. (1 = strongly disagree, 5 = strongly agree)
This product makes me curious about traditional Chinese craftsmanship.
I would like to read about the cultural background of “Diancui” or “Shili Hongzhuang” on the product page.
The more cultural background information there is, the more likely I am to buy.
Even without any cultural background explanation, this product is attractive enough to me.
11. If you were to buy this product, what would be its most likely use? Build it myself and enjoy the process Give it as a gift Display/decorate after assembly Collect it Parent-child/family activity Other:
12. In your market, what is the typical selling price of similar products (3D metal assembly models / adult DIY assembly crafts)? 10–19 20–29 30–49 50–79 80–119 120–199 200 or more Not sure / cannot judge
13. At what price you will buy it?(price range)
14. Which promotional offers would make you most interested in? (Multiple choice) Percentage discount Limited-time flash sale Buy-one-get-one or bundle deal Free replacement parts guarantee Early-bird / pre-order discount Gift with purchase Loyalty points or member rewards Social media giveaway / contest Other:
15. What cross-border delivery waiting time is usually acceptable to you? 3–5 days 5–10 days 10–15 days Over 15 days is acceptable if shipping is cheap Flexible/All acceptable
16. If halfway through assembly you found that a part had bent and broken, what would your first reaction most likely be? Contact the seller for a replacement part Try to repair it myself Give up and request a return Give up but not return it, and leave a negative review Give up and do nothing
17. Overall, what is your current purchase intention for this product? Very Dissatisfied
Very Satisfied
18. Is there anything important we haven't asked about that you would like to add?
