或 temporary store ，俗称 “ 快闪店 ” ，是一种不在同一地久留的品牌游击店，在商业发达的地区设置临时性的 铺位 ，其供零售商在比较短的时间内（若干星期）推销其品牌，抓住一些季节性的消费者。
Definition：
Pop-up retail is a retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. Pop-up retail stores are found most often in the apparel And toy industries.
第一部分： Section one 1. 请问您的性别？ What's your gender? 男Male 女Female
2. 请问你的年龄？What‘s your age? 16-21 22-27 28-33 34-39 40+
3. 请问您的最高学历？Please specify the highest educational qualification you hold? 初中及以下Junior high school or below 高中Senior high school 大学本科Undergraduation 硕士及以上Master or higher degree
4. 请问您的月收入情况（人民币）？ What is your approximate income (RMB) per month? <=2000 2000-4000 4000-6000 6000-8000 >=8000
5. 您目前从事什么工作？ Which of the following describes your current employment? 全职工作者 full time 兼职工作 part time 待业 unemployed 学生 students 退休 retired
第二部分： Section two 6. 您是否有过奢侈品快闪店的购物经历？Do you have shopping experience in the pop-up luxury fashion store？ 是 yes 否 no
7. 您是否有兴趣去光顾奢侈品快闪店? Would you have any interest to go to pop-up luxury fashion store? 是 Yes 否 No
第三部分： Section three: 8. 周围的人向 我 推荐 奢侈品快闪店会促使我去光顾奢侈品快闪店。 The people around me to recommend the luxury fashion pop-up store that will prompt me to visited 强烈赞同 Strongly agree 一般赞同 Generally agree 中立 Neutral 不太赞同 Not quite agree 非常不赞同Very disagree
9. 快闪店开展的位置区域会影响我的购物体验，我更喜欢快闪店开在繁华的街市。
The location area of the pop-up store will influence me in shopping experience. For example, I prefer that the pop-up store opened in a bustling market.
强烈赞同 Strongly agree 一般赞同 Generally agree 中立 neutral 不太赞同 Not quite agree 非常不赞同Very disagree
10. 因为快闪店限时开放的特点，导致我更有兴趣进行光顾。
Due to its characteristic of time limit, I’m interested in visiting pop-up luxury fashion store.
强烈赞同 Strongly agree 一般赞同 Generally agree 中立 Neutral 不太赞同 Not quite agree 非常不赞同Very disagree
11. 11. 时尚参与可以增强我的购物体验在奢侈品潮流快闪店中。(比如在香奈儿快闪店中，香奈儿的时尚元素与游戏趣味进行融合，在赛车游戏中，方向盘使用香奈儿的双C logo）
The fashion participation enhance my shopping experience in fashion luxury pop-up store.（For example, in the Chanel pop-up store, Chanel's fashion elements blend with game fun. The racing game in which the steering wheel was Chanel's double C logo )
强烈赞同 Strongly agree 一般赞同 Generally agree 中立 Neutral 不太赞同 Not quite agree 非常不赞同 Very disagree
12. 我认为在 时尚奢侈品快闪店 的购物经历让我觉得比传统 奢侈品店 更有趣。
I think the shopping experience in the luxury fashion pop-up store makes me feel more interesting than that in traditional luxury fashion stores.
强烈赞同 Strongly agree 一般赞同 Generally agree 中立 Neutral 不太赞同 Not quite agree 非常不赞同 Very disagree
13. 奢侈品时尚的快闪店 满足了 我 对 新奇购物体验的心理需求 。
T he luxury fashion pop-up store satisf ies my psychological needs for novel shopping experience .
强烈赞同 Strongly agree 一般赞同 Generally agree 中立 Neutral 不太赞同 Not quite agree 非常不赞同 Very disagree