Online Fashion Shopping Experience and Consumer Preferences
1. How often do you purchase clothing online?
Once a week or more
Two to three times a month
Once a month
Every few months
Rarely
Never
2. What are the main difficulties you experience when purchasing clothing online? (Select up to three) 【请选择1-3项】
Choosing the correct size
Understanding how clothing will fit
Assessing fabric quality
Finding sufficient product information
Understanding clothing care requirements
Comparing products
Other
None of the above
3. How often have you received clothing purchased online that did not fit as expected?
Very often
Often
Sometimes
Rarely
Never
Not applicable
4. Which types of product information are most important to you when shopping for clothing online? (Select up to three) 【请选择1-3项】
Detailed size measurements
Fit information and customer reviews
Fabric composition
Clothing care instructions
Images showing different body types
Environmental or sustainability information
Other
5. How useful would you find an AI-powered tool that recommends clothing sizes based on your measurements and preferences?
Very useful
Somewhat useful
Neither useful nor unhelpful
Slightly useful
Not useful at all
6. How interested would you be in using virtual try-on technology to preview how clothing might look on you before purchasing?
Very interested
Somewhat interested
Neither interested nor uninterested
Slightly interested
Not interested at all
7. Which additional digital shopping features would you find valuable? (Select up to three) 【请选择1-3项】
Comparing different clothing sizes
Detailed fabric information
Visual clothing care guides
Personalised styling suggestions
Access to a human size or styling adviser
None of the above
Other
8. How important is clothing care information when deciding whether to purchase an item online?
Extremely important
Very important
Moderately important
Slightly important
Not important at all
9. To what extent do you agree with the following statement: More accurate size and fit information would help me make more confident online clothing purchase decisions.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
10. Which payment model would you prefer for an online fashion shopping assistance service?
Free access supported by advertisements
Free basic features with optional paid features
Pay only when using specific features
Monthly subscription
One-time payment
I would not use this type of service
11. What is the maximum amount you would consider paying per month for a digital fashion shopping assistance service that offers features you find useful?
£0 — I would only use a free service
Less than £3
£3–£4.99
£5–£6.99
£7–£9.99
£10 or more
Not sure
12. What would most influence your decision to use or pay for a digital fashion shopping assistance service? (Select up to three) 【请选择1-3项】
Accuracy and reliability
Ease of use
Affordability
Personalised recommendations
Range of available features
Data privacy and security
Ability to use the service across different clothing brands
Other
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