问卷说明 / Survey Instructions 尊敬的受访者：
您好！我们正在进行一项关于“中医疗养服务国际市场需求”的专项调研。本问卷旨在了解全球中高收入群体对健康养生及中医疗养服务的真实需求与偏好，以为未来的服务优化与国际化推广提供科学依据。
问卷采用匿名形式，所有数据仅用于统计分析，我们将严格保密您的个人信息。填写本问卷大约需要 8-12 分钟。非常感谢您的支持与参与！
Dear Respondent,
Thank you for participating in this survey on the “International Market Demand for Traditional Chinese Medicine (TCM) Wellness Services.” We are conducting this research to understand the needs and preferences of global high-income individuals regarding health and TCM wellness services, aiming to provide a scientific basis for future service optimization and international promotion.
This survey is completely anonymous. All data collected will be used solely for statistical analysis, and your personal information will be kept strictly confidential. It will take approximately 8-12 minutes to complete. We greatly appreciate your time and support!
第一部分：筛选问题 / Part I: Screening Questions 1. 1. 请问您的年龄段是? / What is your age group? A. 25岁以下 / Under 25 B. 25-35岁 / 25-35 C. 36-45岁 / 36-45 D. 46-55岁 / 46-55 E. 55岁以上 / Over 55 F. 不愿透露 / Prefer not to say
2. 2. 在过去两年内，您是否有过国际旅行或专业的康养/医疗旅游体验? / Have you had any international travel or professional wellness/medical tourism experiences in the past two years? A. 是 / Yes B. 否 / No C. 不愿透露 / Prefer not to say
第二部分：基本信息 / Part II: Basic Information 3. 3. 您的性别是? / What is your gender? A. 男 / Male B. 女 / Female C. 其他/不愿透露 / Other / Prefer not to say
4. 4. 您目前居住的国家/地区是? / What is your current country/region of residence? A. 北美 / North America B. 欧洲 / Europe C. 东南亚 / Southeast Asia D. 东亚 / East Asia E. 其他 / Other F. 不愿透露 / Prefer not to say
5. 5. 您的最高教育程度是? / What is your highest level of education? A. 高中及以下 / High school or below B. 本科 / Bachelor’s degree C. 硕士及以上 / Master’s degree or above D. 不愿透露 / Prefer not to say
6. 6. 您的职业类型属于? / What is your occupation type? A. 企业高管/私营企业主 / Executive / Business Owner B. 专业人士（医生/律师/工程师等）/ Professional C. 自由职业者/创意工作者 / Freelancer / Creative D. 其他 / Other E. 不愿透露 / Prefer not to say
7. 7. 您的个人年收入水平（折合美元）约为? / What is your approximate annual personal income (in USD)? A. 5万美元以下 / Under $50,000 B. 5万-10万美元 / 50,000-100,000 C. 10万-20万美元 / 100,000-200,000 D. 20万美元以上 / Over $200,000 E. 不愿透露 / Prefer not to say
第三部分：健康养生意识与习惯 / Part III: Health & Wellness Awareness 8. 8. 您目前主要通过哪些方式维持健康?（可多选）/ What methods do you currently use to maintain your health? (Multiple Choice) A. 现代西医/常规体检 / Conventional Western Medicine B. 瑜伽/冥想/正念 / Yoga / Meditation / Mindfulness C. 营养补充剂/有机饮食 / Supplements / Organic Diet D. 传统替代疗法（如阿育吠陀、泰式按摩等）/ Traditional Alternative Therapies E. 健身/户外运动 / Fitness / Outdoor Sports F. 其他 / Other G. 不愿透露 / Prefer not to say
第四部分：中医疗养认知与态度 / Part IV: TCM Wellness Perception 9. 9. 您对以下哪些中医疗养服务感兴趣?（可多选）/ Which of the following TCM services are you interested in? (Multiple Choice) A. 针灸 / Acupuncture B. 推拿/按摩 / Tui Na / Massage C. 中药调理/药膳 / Herbal Medicine / Medicated Diet D. 拔罐/刮痧 / Cupping / Gua Sha E. 太极/气功 / Tai Chi / Qigong F. 中医体质辨识与定制方案 / TCM Constitution Assessment & Custom Plan G. 不愿透露 / Prefer not to say
10. 10. 您认为中医疗养服务是否需要提供严格的循证医学（科学临床）证据? / Do you believe TCM services must provide strict evidence-based medicine (scientific clinical) proof? A. 必须提供，这是信任的基础 / Yes, it is the foundation of trust B. 最好有，但不是绝对必要条件 / Preferably, but not absolutely necessary C. 不太关心，更看重实际体验 / Not concerned, practical experience matters more D. 完全不需要 / Not at all E. 不愿透露 / Prefer not to say
第五部分：服务需求与偏好 / Part V: Service Needs & Preferences 11. 11. 您最期望的中医疗养服务场景是? / What is your most desired setting for TCM wellness services? A. 高端私立医疗/抗衰中心 / High-end Private Medical/Anti-aging Clinics B. 奢华度假酒店/度假村 / Luxury Resorts / Retreats C. 专业的城市康养工作室 / Professional Urban Wellness Studios D. 结合自然生态的疗养基地 / Nature-integrated Healing Centers E. 不愿透露 / Prefer not to say
12. 12. 在选择中医疗养服务时，您最看重以下哪些品质?（）/ What qualities do you value most when choosing TCM services? (Max 3) A. 从业者的专业资质与国际认证 / Practitioner Credentials & International Certifications B. 环境的私密性与舒适度 / Privacy & Comfort of the Environment C. 服务的个性化与定制化程度 / Personalization & Customization D. 沟通的无障碍性（语言/文化）/ Seamless Communication (Language/Culture) E. 与现代医学的融合度 / Integration with Modern Medicine F. 卫生与安全标准 / Hygiene & Safety Standards G. 不愿透露 / Prefer not to say
13. 13. 您通常通过哪些渠道获取海外康养/医疗旅游信息?（可多选）/ What channels do you typically use to find overseas wellness/medical tourism info? (Multiple Choice) A. 社交媒体（Instagram/TikTok/小红书等）/ Social Media B. 视频平台（YouTube等）/ Video Platforms C. 搜索引擎（Google等）/ Search Engines D. 朋友/KOL推荐 / Friends / KOL Recommendations E. 专业健康/旅游杂志与网站 / Professional Health/Travel Magazines & Websites F. 不愿透露 / Prefer not to say
第六部分：消费意愿与价格敏感度 / Part VI: Purchase Intention & Price Sensitivity 14. 14. 对于一次高质量的中医疗养体验（约1-2小时），您能接受的单次价格范围是? / For a high-quality TCM experience (approx. 1-2 hours), what is your acceptable price range? A. 100美元以下 / Under $100 B. 100-200美元 / 100-200 C. 200-400美元 / 200-400 D. 400美元以上 / Over $400 E. 不愿透露 / Prefer not to say
15. 15. 如果服务符合您的期望，您是否愿意购买中医疗养的长期套餐或会员卡? / If the service meets your expectations, would you be willing to purchase a long-term TCM package or membership? A. 非常愿意 / Very willing B. 视具体价格和服务内容而定 / Depends on price and service details C. 不太愿意 / Not very willing D. 绝对不愿意 / Absolutely not E. 不愿透露 / Prefer not to say
16. 16. 以下哪些因素最能促使您最终决定购买中医疗养服务?（）/ What factors would most likely drive your final purchase decision? (Max 2) A. 权威机构或知名KOL的背书 / Endorsements by Authorities or Well-known KOLs B. 真实用户的正面评价与案例 / Positive Reviews & Real User Cases C. 免费体验或首单优惠 / Free Trial or First-time Discount D. 完善的售后与效果追踪服务 / After-sales Service & Effect Tracking E. 跨界合作品牌的联合推荐 / Joint Recommendations from Partner Brands F. 不愿透露 / Prefer not to say
第七部分：跨文化障碍与顾虑 / Part VII: Cross-cultural Barriers & Concerns 17. 17. 在体验中医疗养时，您最大的顾虑是什么?（可多选）/ What is your biggest concern when experiencing TCM wellness? (Multiple Choice) A. 文化差异导致的沟通不畅 / Communication barriers due to cultural differences B. 对中医理论（如经络、气血）的科学性存疑 / Skepticism about TCM theories (e.g., meridians, Qi) C. 卫生条件与操作安全 / Hygiene and operational safety D. 疗效缺乏可量化的评估标准 / Lack of quantifiable evaluation for efficacy E. 个人隐私保护 / Privacy protection F. 不愿透露 / Prefer not to say
第八部分：开放性问题 / Part VIII: Open-ended Questions 18. 18. 您对中医疗养服务走向国际市场，还有哪些具体的建议或期待? / Do you have any specific suggestions or expectations for TCM wellness services entering the international market? [ 请在此处输入您的宝贵建议… / Please enter your valuable suggestions here… ]
19. 19. 您是否愿意参与我们后续的线上深度访谈（将提供额外礼品作为答谢）? / Would you be willing to participate in a follow-up online in-depth interview (a gift will be provided as a token of appreciation)? A. 愿意，我的邮箱是: / Yes, my email is: B. 不愿意 / No, thank you