Yunnan Pu'er Tea — Cross-Border Consumer Survey
1.What is your age group?
- 18 – 24
- 25 – 44
- 45 or above
2.What is your gender?
- Female
- Male
3. What is your approximate monthly household income (USD)?
- Under $3,000
- $3,000 – $6,000
- Above $6,000
4. Do you currently drink tea?
- Yes, regularly
- Yes, occasionally
- No, but interested in trying
5. How much do you typically spend on a 100–200g package of tea?
- Under $15
- $15 – $40
- Above $40
6. Have you heard of Pu'er tea before?
- Yes, I have tried it
- Yes, but never tried it
- No, first time hearing about it
7. How interested are you in trying this Pu'er tea?
- Very interested — would buy
- Somewhat interested — might try
- Not interested
8. Would you try a 357g Pu'er cake at $28–$35?
- Yes, definitely
- Maybe, depends on reviews
- No, not interested
9. What size would you prefer for your first purchase?
- Sample pack (20–30g)
- Standard cake (357g)
- Gift set (cake + accessories)
10. What is the most important factor in your purchase decision?
- Price
- Product reviews / ratings
- Origin / authenticity
11.What types of tea do you usually drink?
- Green tea
- Black tea
- Oolong tea
- Herbal tea
- Pu'er tea
- Iced tea / ready-to-drink
- Other
12. Where do you usually buy tea?
- Local tea shops / specialty stores
- Supermarkets
- Online marketplaces (Amazon, etc.)
- Brand official websites
- Asian grocery stores
- Other
13. Local tea shops / specialty stores
- Supermarkets
- Online marketplaces (Amazon, etc.)
- Brand official websites
- Asian grocery stores
- Other
14. Which aspects of Pu'er tea appeal to you the most?
- Unique flavor profile
- Health benefits
- Cultural background and history
- Collectible value (ages like wine)
- Premium quality / ancient tree
- Gift potential / packaging
15. What concerns might you have about buying Pu'er tea?
- Not familiar with the taste
- Price seems too high
- Doubt about authenticity / quality
- Unsure how to brew it
- Shipping / packaging concerns
- No concerns
16. What would encourage you to buy Pu'er tea online?
- Detailed brewing guides
- High-quality photos / videos
- Customer reviews with photos
- Free sample with first order
- Money-back guarantee
- Bundle deals / discounts
17. Is there anything else you would like to tell us about Chinese tea or Pu'er tea?
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