在线旅游视频广告对消费者态度和行为意图的影响-基于体验式营销理论

亲爱的参与者，
我是伯明翰大学的市场营销理学硕士课程的学生。
我正在进行一个研究，以了解在线旅游广告中的SEM元素的特征如何影响消费者决策以及哪个元素影响最大。Bernd Schmitt（1999）提出了战略体验模块（SEMs），从消费者的角度表明了感官、情感、思考、行动、关联五者之间的相互关系。
该研究完全符合大学研究伦理行为准则。 您在问卷上提供的所有数据都将安全且匿名地保存，不会向第三方披露。 该研究仅用于学术目的。如果您有任何问题可以邮件联系我，HXY868@student.bham.ac.uk.
非常感谢您的合作。

Dear Participant,
I am a student of MSc Marketing from the University of Birmingham.
I am conducting a small research project to understand the the characteristics of SEM elements in online travel advertising may affect consumer decision-making of a destination for my dissertation. Bernd Schmitt (1999) proposed the strategic experience module (SEMs), which shows the relationship between sensory, feeling, thinking, action and relation from the perspective of consumers.
The research completely complies with the University Research Ethics Code of Practice. All the data you provide on the questionnaire will be kept securely and anonymously, and will NOT be disclosed to a third party. The research is for academic purpose only.  If you have any questions, please do not hesitate to contact me at HXY868@student.bham.ac.uk.
Thank you very much for your cooperation.