宜得利家居客户满意度调查问卷\nNITORI Home Furnishing Satisfaction Survey

宜得利是日本领先的家居品牌,提供家具、家居装饰、厨具、收纳用品等多元化产品,致力于为消费者打造舒适、实用的生活空间。近年来,宜得利在中国市场的认知度与用户满意度逐步提升,但消费者对其产品设计、质量、价格及服务等方面的感受仍存在差异,有待进一步了解。
您好,我是北京第二外国语学院的一名国际贸易专业学生,现在我正在做宜得利家居本土化客户的满意度,旨在收集您对宜得利家居产品的使用体验与满意程度。本问卷采用匿名方式,所有数据仅用于学术研究,绝不用于商业目的,涉及个人隐私的内容将严格保密。
问卷共约10题,预计耗时3~5分钟。衷心感谢您的参与和支持!
NITORI is a leading Japanese home brand that offers a wide range of products including furniture, home decorations, kitchenware, and storage items, with the aim of creating comfortable and practical living spaces for consumers. In recent years, NITORI's recognition and user satisfaction in the Chinese market have gradually increased, but there are still differences in consumers' perceptions of its product design, quality, price, and service, which need further understanding.
Hello, I am a student majoring in international trade at Beijing Second Foreign Language Institute. Currently, I am conducting a satisfaction survey for NITORIi's domestic customers, aiming to collect your usage experience and satisfaction level with NITORI's home products. This questionnaire is conducted anonymously, and all data will only be used for academic research and will never be used for commercial purposes. Personal privacy information will be strictly kept confidential.
The questionnaire consists of approximately 10 questions and is expected to take 3 to 5 minutes. I sincerely thank you for your participation and support!
1. 您的性别:
Your gender:
2. 您的年龄:
Your age
3.
(多选题) 您倾向于选择哪个家居品牌?
(Multiple-choice question) Which home furnishing brand do you tend to choose? 

4. 您光顾宜得利(线上或线下)的频率是?
How often do you visit IKEA (either online or offline)?
5. (多选题) 您在宜得利倾向于购买哪类产品?
(Multiple-choice question) Which types of products do you tend to purchase at IKEA?
6. 您对宜得利的产品总体满意吗?
Are you generally satisfied with IKEA's products? 

7. (多选题) 如果您对宜得利感到满意(或不满意),请选择原因。(Multiple choice question) If you are satisfied (or dissatisfied) with IKEA, please select the reasons. 

8. 宜得利推出新品时,您会第一时间购买吗?
When IKEA launches new products, will you be the first to purchase them?  

9.  (多选题) 如果宜得利推出新产品,您更期待哪些方面的创新? (Multiple-choice question) If IKEA launches new products, which aspects of innovation are you more looking forward to? 

10. 10. 请写下您对于宜得利产品创新的建议。
 Please write down your suggestions for the product innovation of NITORI.

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