问卷星知识库

Top 10 Demographic Questions to Ask

Demographic questions are vital for understanding your audience, allowing businesses and researchers to tailor products, services, and strategies effectively. By gathering key personal details, you gain insights into the diversity and composition of your respondents, revealing crucial patterns and preferences.

• Top Demographic Questions

1. Age: What is your age group?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+

2. Gender: Which best describes your gender identity?
- Male
- Female
- Non-binary
- Self-describe
- Prefer not to say

3. Language: What is your household's primary language?
- English
- French
- Spanish
- Mandarin
- Other (specify)_________

4. Location: In which country and state/province do you reside? (Dropdown menu).>

5. Education: Highest education completed?
- High School Diploma or equivalent
- Bachelor
- Master
- Doctorate

6. Employment: Current employment status?
- Full-time
- Part-time
- Unemployed
- Student
- Retired

7. Relationship Status: Current relationship status?
- Single
- Married
- Divorced
- Widowed

8. Income: What is your approximate total annual household income before taxes?
- Under $25,000
- $25,000 – $49,999
- $50,000 – $74,999
- $75,000 – $99,999
- $100,000 – $149,999
- $150,000 – $199,999
- $200,000 or more
- Prefer not to say

9. Dependents: How many dependents?
- None
- 1-2
- 3-4
- 5+

10. Hobbies/Interests: Which hobbies do you engage in regularly? (Select all)
- Sports
- Reading
- Travel
- Technology
- Cooking

• Best Practices for Asking Demographics

Explain Why: State how data will be used (e.g., "to improve services") in the introduction.

Limit & Place Last: Keep demographics to ≤10% of total questions and position them after main content to avoid early drop-offs.

Prioritize Inclusivity: Offer diverse options (e.g., for gender, ethnicity) and include "Prefer not to say" or "Self-describe."

Make Optional: Respect privacy by allowing respondents to skip demographic questions.

• The Bottom Line

Demographic questions are powerful tools for segmenting audiences and driving data-informed decisions. SurveyMars simplifies this process: its intuitive platform offers customizable templates, robust distribution tools, and advanced analytics to turn demographic data into actionable insights. Whether you're a marketer, researcher, or business owner, SurveyMars helps you deeply understand your audience and solve critical challenges efficiently.